What is included with this book?
Fritz Kröger is vice president of A.T. Kearney in Germany.
Andrej Vizjak is a vice president in A.T. Kearney's Munich office; he leads the firm's southeast European operations.
Mike Moriarty is a vice president of A.T. Kearney in Chicago and a senior leader in A.T. Kearney's consumer industries practice.
Acknowledgments | p. xi |
Introduction: The Truth about Niches | p. 1 |
Is There Really Such a Thing as a "Niche Strategy"? | p. 21 |
Where Did All the Good Niche Strategies Go? | p. 27 |
Know When to Hold 'Em ... | p. 35 |
Niches Are Born, Live, and Die within Larger Markets | p. 51 |
Small Is Beautiful, but It Can Be Pretty Big Too | p. 57 |
How to Find and Nurture a Stable, Defendable, and Profitable Niche | p. 63 |
Nine Endgame Niches | p. 77 |
How to Find and Structure an Endgame Niche | p. 129 |
The Unexploited Potential of the Endgame Niches | p. 137 |
Tales from the Front: 15 Niche Fighter Stories | p. 145 |
COSMOTE: Ringing Success in a Regional Niche | p. 146 |
Mercator: The Regional Niche Well Sold | p. 149 |
BMW: Sporty Driving from a Product Niche | p. 152 |
NetJets: Flying High in a Target-Group Niche | p. 156 |
Gorenje: Sold-Out Success in the Innovation Niche | p. 159 |
Swatch: Timing the Right Move from One Niche Strategy to Another | p. 162 |
Zara: A Product Niche Strategy with a Fast-Fashion Twist | p. 165 |
Alcan: From Counter Niche to Global Consolidator ... to Endgame Acquisition | p. 169 |
Ducati: Keeping a Stable Branding Niche Strategy | p. 172 |
Red Bull: How a Product/Branding Niche Charges Ahead | p. 176 |
Apple: From Product/Branding Niche to Innovation + Counter Niche = Surprises All Around | p. 179 |
RHON-KLINIKUM: Lightning Consolidation Cures Sick Hospitals | p. 183 |
Mittal Steel: The Quintessential Lightning Consolidator Melts the Steel Sector | p. 186 |
KPMG: Intelligent Use of the Cooperation Niche | p. 189 |
Sabre: Market Splitter Takes Flight | p. 191 |
About the Stable Endgame Niche Strategies Study | p. 195 |
Distribution of Stable Endgame Niches-Summary | p. 201 |
The 600 Stable Endgame Niche Fighters | p. 205 |
Index | p. 227 |
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