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9780470496350

Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison

by
  • ISBN13:

    9780470496350

  • ISBN10:

    0470496355

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2009-08-24
  • Publisher: Wiley
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Summary

Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop.For the second edition, Joe will update many cultural references, and case studies and anecdotes will be added or at least revised. The most significant change will be replacing the original last chapter, "The Heart of a Category of One Performer," with a new chapter, "Sustaining Category of One Status." This chapter will focus on companies that have been market leaders for a long period of time (i.e. Southwest Airlines, American Girl Stores, Ritz-Carlton Hotels, etc.) Joe will also trim some existing chapters to make room for an entirely new chapter, "Consistency of Performance is the New Wow Factor."

Author Biography

Joe Calloway is a consultant on employee engagement and performance whose client list reads like a Who's Who of business—from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame. For more information, visit JoeCalloway.com.

Table of Contents

Preface
We Just Decided to Go
The Power of a Cause
Success Means You Know What Usedto Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
The New Customer Reality
Tiebreakers
The Heart of a Category of One Performer
The Future of Category of One
Index
About the Author
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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