Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition

by Steven D. Heller; Teresa Fernandes

• ISBN13: 9780471176770
• ISBN10: 047117677X
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Wiley

Summary

Up-to-date profiles of today's career opportunities in graphic design-a new edition of the successful guide This user-friendly guide offers a clear and comprehensive review of the types of careers available to today's graphic designers. Drawing on years of experience at the top of the field, Steven Heller covers the major design industries-from architecture and industrial design to television, film, and publishing-as well as advertising, corporate, editorial, and other key design disciplines. This edition has been fully updated to address the latest developments in the field, including the evolving digital design disciplines that are creating some of today's hottest job opportunities. Complete with dozens of interviews with leading graphic designers and more than 600 striking illustrations, Becoming a Graphic Designer is an invaluable resource for anyone interested in launching-or revitalizing-a graphic design career.

Author Biography

Steven Heller is the Art Director of the New York Times Book Review and cochair of the MFA/design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture.

Table of Contents

Preface	6	(8)
Introduction So You Want to Become a Graphic Designer?	8	(10)
How I Became a Graphic Designer	18	(6)
Section 1 Design Specialties	24	(208)
Editorial	28	(24)
Corporate Design	52	(18)
Book Design	70	(22)
Music/Record Design	92	(14)
Information Design	106	(5)
Advertising	111	(15)
Environmental	126	(14)
Interactivity	140	(32)
What Do You Look For?	172	(56)
Motion	174	(38)
Type and Lettering	212	(16)
Advice To Designers	228	(4)
Section 2 Design Businesses	232	(44)
Freelancers	234	(1)
Small Studio	235	(1)
Partnerships	236	(10)
Medium Firm	246	(4)
Large Firm	250	(22)
On Personal Style	272	(4)
Section 3 Design Options	276	(28)
Crossing Disciplines	280	(10)
Entrepreneurs	290	(8)
Authorship	298	(2)
Major Influences	300	(4)
Section 4 Design Education	304	(28)
Undergraduate	307	(2)
Graduate	309	(2)
Continuing Education	311	(13)
List of Schools	324	(4)
The Future of Graphic Design	328	(4)
Appendix Resource Guide	332	(3)
Bibliography Recommended Reading	335	(1)
Index Designers	336