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GUIDE
Part I: Experimenting with Genres: from analysis to draft
1. Understanding Genres
The Rhetorical Situation
Purposes: Why Are You Composing?
Audiences: Who Are You Composing For?
Rhetorical Appeals: Ethos, Pathos, and Logos
Modes & Media
Genre Conventions
Elements of the Genre
Style
Design
Sources
Case Study: One Event, Two Genres: Arch Collapse at a National Park
GUIDED READINGS
(press release) Paul Henderson, Wall Arch Collapses
(blog post) Shaan Hurley, The Wall Arch Collapses in Arches National Park
Student Case Study: One Topic, Multiple Genres: Prescription Drugs and Advertising
Kristen LaCroix (student), Drugs & Marketing Project
Researching a Topic
Choosing a Topic
Determining a Purpose
Considering Audience
Using Rhetorical Appeals
Choosing a Genre(s)
Working with Modes and Media
Working with Style
Working with Design
Drawing from Sources
GUIDED READINGS
(collage capsule sculpture) Kristin LaCroix, Prescription for Change: The Impact of Drug Advertising
(artist’s statement) Kristin LaCroix , Why I Created “Prescription for Change”
2. Narrative Genres
The Rhetorical Situation
Purposes: Why Tell Stories?
Audience: How Do We Get Others to Connect with Our Stories?
Rhetorical Appeals: How Do We Use Ethos, Pathos, and Logos to Tell Stories?
Mode & Media: What Are the Best Choices? How Will They Affect your Story?
The Genre’s Conventions
Elements of the Genre: What Do All Stories Have In Common?
Style: How Does It Contribute to Your Story?
Design: What Is the Best Physical Format For Your Story?
Source: What Information Do We Draw on to Tell Stories?
Literacy Narratives
Analyzing Literacy Narratives: What to Look For
GUIDED READING:
(literacy narrative) Richard Rodriguez, From Aria: A Memoir of Bilingual Education
Drafting a Literacy Narrative
Memoirs
Analyzing Memoirs: What to Look For
GUIDED READING
(memoir) Dave Eggers, From A Heartbreaking Work of Staggering Genius
Drafting a Literacy Narrative
Graphic Memoirs
Analyzing Graphic memoirs: What to Look For
GUIDED READING
(graphic memoir) Alison Bechdel, From Fun Home: A Family Tragicomic
Drafting a Graphic Memoir
Photo Essays
Analyzing Photo Essays: What to Look For
GUIDED READING
(photo essay) Eros Hoagland, Life in the Googleplex
Drafting/Sketching Out a Photo Essay
e-Pages
Fairy Tales
Analyzing Fairy Tales: What to Look For
GUIDED READING
(fairy tale) Charles Perrault, Little Red Riding Hood
Drafting a Fairy Tale
e-Pages
Short Stories
Analyzing Short Stories: What to Look For
GUIDED READING
(short short story) Annie Proulx, 55 Miles to the Gas Pump
Drafting a Short Story
e-Pages
Dramatic Films
Analyzing Dramatic Films: What to Look For
GUIDED READING
(dramatic film) Danny Boyle, From Slumdog Millionaire
Drafting/Sketching Out a Dramatic Film
3. Informative Genres
The Rhetorical Situation
Purposes: Why Share Information?
Audiences: How Do We Inform Others?
Rhetorical Appeals: How Do We Use Ethos, Pathos, and Logos to Inform?
Mode & Media: How Can They Help You Inform?
The Genre Conventions
Elements of the Genre: What Does All Informative Writing Have in Common?
Style: How Does It Help You Inform?
Design: What Is the Best Physical Format for Informing?
Source: What Research Do We Draw on to Inform Our Readers?
Encylopedia Entries
Analyzing Encyclopedia Entries: What to Look For
GUIDED READING
(encyclopedia entry) The Encyclopedia Britannica, Global Warming
Drafting an Encyclopedia Entry
Charts / Infographics
Analyzing Charts / Infographics: What to Look For
GUIDED READING
(infographic) The Physicians Committee for Responsible Medicine, Why Does a Salad Cost More than a Big Mac?
Drafting a Chart / Infographic
News articles
Analyzing News Articles: What to look for
GUIDED READING
(news article) Nicholas Wade, For Cats, a Big Gulp with a Touch of the Tongue
Drafting a News Article
Peer-Reviewed Journal Articles
Analyzing Peer-Reviewed Journal Articles: What to Look For
GUIDED READING
(peer-reviewed journal article) Sika Alaine Dagbovie, Mixed Race Superstars
Drafting a Peer-Reviewed Journal Article
e-Pages
Maps
Analyzing Maps: What to Look For
(interactive map) GUIDED READING: WorldView, Ltd. MyLondonMap
Drafting/Sketching a Map
e-Pages
Documentary Films
Analyzing Documentary Films: What to Look For
GUIDED READING
(documentary film) Doug Pray, from Scratch
Sketching a Plan for a Documentary Film
e-Pages
Business Memos
Analyzing Business Memos: What to Look For
GUIDED READING
(memo) Ellen Thibault, Video Project
Drafting a Business Memo
4. Persuasive Genres
The rhetorical situation
Purposes: Why Write to Persuade?
Audiences: How Do We Persuade Others?
Rhetorical Appeals: How Do We Use Ethos, Logos, and Pathos to Persuade?
Mode & Media: How Can They Help You Persuade?
The genre conventions
Style: How Do Elements of a Genre and Features of Your Writing Contribute to Your Persuasive Texts?
Design: What is the Best Physical Format for Persuading?
Source: What Research Do We Draw on to Persuade Others?
Advertisements
Analyzing Advertisements: What to Look For
GUIDED READING
(advertisement) Danone/Evian, Detox with Evian
Drafting an Advertisement
Editorials
Analyzing Editorials: What to Look For
GUIDED READING
(editorial) Katha Pollitt, Adam and Steve—Together at Last
Drafting an Editorial
Researched Arguments
Analyzing Researched Arguments: What to Look For
GUIDED READING
(researched argument) Chase Dickinson (student), Are Kids On a One-Way Path to Violence?
Drafting a Researched Argument
Authors’ & Artist’s Statements
Analyzing Authors’ & Artist’s Statements: What to Look For
GUIDED READING
(artist’s statement) Michael Kipp (student), Why and How I Created My Collage: Thank You
Drafting an Author’s or Artist’s Statement
Collages / Visual Arguments
Analyzing Collages / Visual Arguments: What to Look For
GUIDED READING
(collage) Richard Hamilton, Just What Makes Today’s Homes So Different, So Appealing?
Sketch or Draft a Collage / Visual Argument
e-Pages
Presentations
Analyzing Presentations: What to Look For
GUIDED READING
(presentation) Shereen El Feki, Pop Culture in the Arab World
Drafting a Presentation
e-Pages
Personal Statements
Analyzing Personal Statements: What to Look For
GUIDED READING
(personal statement) TopLawSchools.com & Stay-at-Home Dad, Personal Statement for Penn Law School
Drafting a Personal Statement
e-Pages
Cover Letters & Resumes
Analyzing Cover Letters & Resumes: What to Look for
GUIDED READING
Julia Nollen, Applying for Marketing Assistant Job
Drafting a Cover Letter & Resume
e-Pages
Film Reviews
Analyzing Film Reviews: What to Look For
GUIDED READING
Roger Ebert, Ratatouille: Waiter, There’s a Rat in my Soup
Drafting a film review
Part II: Composing in Genres — from start to finish
5. Exploring Topics & Creating a Research
Choosing a Topic through Basic Research
1. Brainstorm topic ideas: Read, talk, sketch, enjoy.
GUIDED PROCESS: How to Choose a Topic
Sharon Freeman (student), From Coffee to Germs
2. Explore topic ideas through preliminary research. Who’s saying what?
3. Commit to a single viable topic. What are you most curious about?
4. Form a working research question—and refine as you go.
Moving from Research Question to Proposal
GUIDED PROCES: How to Research a Topic
Jasmine Huerta (student), Diabetes Project
Exploring a topic: Diabetes
Finding facts about Diabetes
Gathering Opinions about Diabetes
Creating a Research Proposal
Organizing Your Sources
Use simple strategies: email, bookmark, copy/paste, screen capture 000
Create a list of sources: keep a working bibliography 000
Better yet, keep an annotated working bibliography 000
GUIDED PROCESS: How to Create a Bibliography
Jasmine Huerta (student), Diabetes Project: Bibliography
Drafting a research question, proposal, and bibliography
6. Evaluating & Choosing Sources
Getting Started with Sources
What are sources?
Where do I find sources?
What can sources do for me?
What’s a general source? What’s a specialized academic source?
What are primary & secondary sources? What are tertiary sources?
How do I preview a source critically?
Previewing a Source
Emily Kahn (student): Women in Comic Books Project
1. What is Lightspeed Magazine?
2. Who Are the Editors & Staff Members at Lightspeed Magazine?
3. Who Is Jehanzeb, the Author of the Article?
4. What Type of Article Is This? Will It Work for My Project?
GUIDED PROCESS: How to Preview a Source
Emily Kahn (student), Women in Comic Books Project: Previewing Jehanzeb Dar
5. Should I add this source to my working bibliography?
Evaluating a Source
Calvin Sweet: Hurricane Katrina Project
How do I evaluate a source? How is this different from previewing?
GUIDED PROCESS: How to Evaluate Sources
Calvin Sweet, Hurricane Katrina Project: Evaluating 3 Sources
Calvin Sweet, Hurricane Katrina Project: Research Plan
7. Integrating & Documenting sources
Integrating Sources into Your Writing
Using a Parenthetical Citation or Signal Phrase
Quoting
GUIDED PROCESS: How to Quote from a Source
Paul Pierre (student), Nonviolent Protest Project: Quoting Gandhi
Paraphrasing
GUIDED PROCESS: How to Paraphrase a Source
Paul Pierre (student), Nonviolent Protest Project: Paraphrasing Julia Bacha
Summarizing
GUIDED PROCESS: How to Summarize a Source
Paul Pierre (student), Nonviolent Protest Project: Summarizing Julia Bacha
Avoiding Plagiarism
Documenting sources: A Guide to MLA & APA Styles
How to choose a documentation style
MLA Style
MLA Models
APA Style
APA Models
8. Composing in Genres
Rough Drafting
Advice for rough drafting
GUIDED READING: A Rough Draft
Gwen Ganow (student), Superhero Project: Rough Draft
Rereading & Annotating Sources
Steps for Rereading & Annotating Sources
GUIDED PROCESS: How to Reread & Annotate a Source
Gwen Ganow (student), Superhero Project: An Annotated Source
Choosing a genre to compose in
Steps for choosing a genre to compose in
GUIDED PROCESS: How to Choose a Genre to Compose In
Gwen Ganow (student), Superhero Project:
Brainstorm to Refine Topic & Purpose
3 Annotated Persuasive Sources
Notes on Persuasive Genre Chosen to Compose In
Composing your Genre Piece
Steps for composing
GUIDED PROCESS: How to Compose a Genre Piece
Gwen Ganow (student), Superhero Project
Film Review Draft #1
Evaluation of Film Review Draft #1
Film Review Drafts #2 and #3
Composing an Accompanying Author’s or Artist’s Statement
Advice for composing your statement
GUIDED PROCESS: How to compose an author’s statement
Gwen Ganow (student), Superhero Project: Author’s Statement: Draft #1
9. Revising & remixing your work
Revising Your Work
Revising Based on Your Own Observations
Revising Based on Peer Review
GUIDED PROCESS: Integrating Peer Feedback: Draft to Finished Composition
Gwen Ganow (student), Superhero Project:
Author Statement Draft #1—with Peer Review
Author Statement Revision List
Author Statement Draft #2
Author Statement Revision List
Author Statement Draft #3
Author Statement: Final (shows edits)
Author Statement: Final (edits incorporated)
Remixing Your Work into Different Genres
GUIDED PROCESS: Remixing a Genre Project
Gwen Ganow, Superhero Project Remix: PowerPoint presentation with “Top 10” List
10. Assembling a Multigenre Project
The Possibilities of the Multigenre Project
Your Rhetorical Situation
The Conventions of the Multigenre Project
The Steps to Assembling a Multigenre Project
1. Introduce your project and provide context
2. Sequence your genre pieces
3. Title your project
4. Create an author’s or artist’s statement
5. Package your project creatively
Examples of multigenre projects
GUIDED READINGS: Multigenre projects
Neil Carr (student), Video Games and Violence: Who Should We Blame When Kids are Violent?
Gwen Ganow (student), When Worlds Collide: Why Superheroes Matter
Dawson Swan (student), The Threat of Nature Deficit Disorder
Appendix: 4 readings
e-Pages
Identity
(poster campaign) Homeless Coalition of Hillsborough County, Not Who You Expected?
e-Pages
The body
(argument) Michael Pollan, 6 Food Rules
e-Pages
The environment
(object/ad) Surfrider Foundation, Catch of the Day: Plastic Surprise
e-Pages
Heroes & villains
(myths) The Federal Bureau of Investigation, From Serial Murder: Multi-Disciplinary Perspectives for Investigators: Common Myths and Misconceptions Regarding Serial Murder
READER
11. Identity
Identity & Stuff
(researched argument) Sam Gosling, From Snoop: What Your Stuff Says About You
(ad) Acura, The 2009 Acura TSX
Composing Identity
(essay) Garrison Keillor, Last Words
(profile) Kirsten Herold, Facebook Profile
(blog entry / diagram) Mark Dixon, Discovering Identity
(timeline) Alli, Timeline of My Life
Our Bodies, Ourselves
(essay) Paul Bloom, First Person Plural
(photo series) Billie Hara, Identity: Parts and Pieces
(essay) Hanna Rossin, A Boy’s Life
(nursery rhyme) Unknown, What Are Folks Made Of?
Immigration & Identity
(fiction) Amy Tan, Two Kinds
(poem) Emma Lazarus, The New Colossus
(cartoon) Conservative Outpost, Not Yours
American Identity
(editorial) Matthew Iglesias, The Myth of Majority-Minority America
(ads) Homeless Coalition of Hillsborough County, Not Who You Expected?
Sameya, age 18; Jeff, age 44
(editorial blog post) Ted Merwin, What Makes the Jewish Deli American?,
Subculture Identity
(wiki entry) eHow, How to Become a Geek
(interview) Deborah Soloman, Patti Smith: She Is a Punk Rocker
12. The Body
Bodies 101
(poem) Walt Whitman, From I Sing the Body Electric
(instructions) American Heart Association and the University of Washington School of Medicine, Cardio Pulmonary Resuscitation (CPR)
(medical history) Dr. John G. Sotos, aka Doctor Zebra, The Health and Medical History of President Ronald Reagan
(personal essay) Harriet McBryde Johnson, Unspeakable Conversations
(researched argument) Barbara Ehrenreich, Smile or Die: The Bright Side of Cancer
Food, Obesity, & Fat Advocacy
(list/argument) Michael Pollan, 6 Food Rules
(essay) Regina Schrambling, Lard: After Decades of Trying, Its Moment Is Finally Here
(ad) GlaxoSmithKline, Alli: My Story
(napkin) Starbucks, Real Food, Simply Delicious
(essay) Laura Fraser, The Inner Corset: A Brief History of Fat in the U.S.
(essay) Juliet Samuel, Fat Pride World Wide: The Growing Movement for Avoirdupois Acceptance
(blog pages) Paul McAleer, About Big Fat Blog; About Fat Acceptance
(essay) Daniel Engber, Give Me Your Tired, Your Poor, Your Fat Asses
Messing with the Body
(argument essay) Gregg Easterbrook, Embrace Human Cloning
(essay) Victoria Clayton, Is Cosmetic Surgery a Good Gift for Grads?
(news article) Science Daily, Men Fuel Rebound in Plastic Surgery
(phone app) Dr. Michael A. Salzhauer, iSurgeon
The Brain & Mental health
(memoir) Andy Behrman, From Electroboy: A Memoir of Mania: “Oz”
(journal news article) Joan Arehart-Treichel, Women’s Depiction in Drug Ads: Holdover from a Bygone Era?
(letter & painting) Vincent Van Gogh, “Dear Theo” and Dr. Gachet Seated at a Table
Cigarettes, Drugs, & Alcohol
(spoof ad) Adbuster’s Magazine, Joe Chemo
(portfolio of ads) Stanford School of Medicine (curators), Vintage Cigarette Ads 000
(map & chart) John Hoffman & Susan Froemke, Addiction is a National Concern and Drugs and Alcohol at a Glance
13. The Environment
Going Green: Ethics & The Climate Crisis
(editorial) Alex Williams, Buying into the Green Movement
(argument) Al Gore, From An Inconvenient Truth
(brief arguments) Matt Power, Spencer Reiss, Joanna Pearlstein, Inconvenient Truths: 10 Green Heresies
Corporate Greening
(brief article) Eric Hagerman, Little Green Lies
(researched essay) Anna Lenzer, Spin the Bottle
(fact sheet) Jen Quraishi, H2-Uh-Oh: Dirty Facts about Bottled Water
(portfolio of ads) Shell, The New Energy Future; Chevron, I Will Leave the Car at Home More; BP, Gulf of Mexico Restoration
Pollution & Activism
(article) Leyla Kokman, Environmental Justice for All
(speech) President Barack Obama, The BP Oil Spill
(billboard) Environmental Defense Fund, The Traffic Is Killing Me
(complaint letter) Credo Action, Tell CEOs to stop burning coal
Plastics, Recycling, & Wildlife
(object/ad) Surfrider Foundation, Catch of the Day: Plastic Surprise
(ad) Oceana.org, Love Flipper and His Friends?
(poster) Republic Services, Recycle More. It’s Easy to Do
(comic & pie chart) Environmental Protection Agency, From Adventures of the Garbage Gremlin & Municipal Solid Waste Chart
Fashion & The Environment
(brief article & ad) NotCot, Global Warming, Diesel Style
(ad) Gaiam, Feel the World Outside: Organic Cotton
(t-shirt) Ban T-Shirts, There Is No Planet B
Food & The Environment
(personal essay) Jonathan Safran Foer, Against Meat
(argument) Christine Lennon, Pro-Meat: Why Veggies Are Going Carnivore
(argument) James E. McWilliams, The Locavore Myth
14. Heroes & Villains
Mythical Heroes
(presentation) Chris Murban, The Archetypal Hero
(interview) Joseph Campbell, From The Power of Myth: The Hero’s Adventure
(map) Prestwick House Maps, The Journey of Odysseus
(comic book adaptation) Homer/ Marvel Comics, From The Odyssey
(fiction) Margaret Atwood, From The Penelopiad
Archetypal Villains
(etymology) Dictionary.com, “Villain”
(list) The American Film Institute, 100 Greatest Heroes &Villains
(researched article) Stuart Fischoff, Villains in Film
(instructions) Lee Masterson, Instructions for Writers: Creating Villains People Love to Hate
Everyday Heroes
(parody) The Onion, Only Guy Who Puts Paper in the Copier Considers Himself a Hero
(posters & brochure) War Production Co-Coordinating Committee, Rosie the Riveter: “We Can Do It; Vocational Education Posters, I Am a Firefighter; CISCRP.org, MedicalHeroes
(lyrics) Bruce Springsteen, Local Hero
(article) Joshua B. Freeman, Working-Class Heroes
(editorial) Mike Celizic, No Athlete Deserves to Be Called a Hero
(memoir) Jimmy Santiago Baca, A Place to Stand
Public Heroes
(photo & quote) Martin Luther King
(obituary) The New York Times, Rosa Parks
(speech) John F. Kennedy, Special Address to Congress on The Importance of Space
(photo) Neil Armstrong, Astronaut Buzz Aldrin
Serial Killers, Murderous Moms
(myths) The Federal Bureau of Investigation, From Serial Murder: Multi-Disciplinary Perspectives for Investigators: Common Myths and Misconceptions Regarding Serial Murder
(argument) David von Drehl, It's All About Him
(police report) To Come
(profiles) Charles Montaldo/About.com,
Profile of Jeffrey Dahmer
Profile of Andrea Yates
Profile of Dennis Rader aka the "BTK" Strangler
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