The Benefits of e-Business Performance Measurement Systems

by Hinton, Matthew

• ISBN13: 9781856175258
• ISBN10: 1856175251
• Format: Paperback
• Copyright: 2008-07-11
• Publisher: Cima Pub

Summary

To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment. * Based on four years of case study research inlcuding interviews with 12 managers * offers a distinctive view of e-business in measuring the performance of a business * Recommendations are made based on the findings from cross case analysis

Table of Contents

Executive Summary

A brief summary of the findings of the research

Introduction

Background to e-business

Research objectives

Structure of the report Literature Review - review of previous research and writings on the subject of e-business performance measurement

Research Methodology - outline of the methods used to research the topic ? namely a case study method, based on qualitative data obtained from key informants within the organisation

Additional data came from company documents

Twelve managers participated in the study. - - the data was collected either by taped interview or by email questionnaire

Individual Case Study Summaries

Each case is briefly described Cross Case Analysis - the case studies are grouped into sectors and their responses analysed

Several diagrams used Summary of findings from cross case analysis

Discussion - examines and discusses the main case study findings in the light of current literature and with regard to the research methodology

Conclusions and Recommendations - the research showed that companies have not invested as much as expected into the area of e-business performance measurement system

What has been developed appears to be on an ad hoc basis resulting in the conclusions that: - organisations do not currently feel the need to make major changes to their performance measurement system for e-business; and - best practice advice in performance measurement may be less influential than that reported as typical

Five recommendations are made

References Literature generated from this project - conference papers produced

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