Better Resumes for Sales and Marketing Personnel

by Lewis, Adele; Corwin, Gene

• ISBN13: 9780812095975
• ISBN10: 0812095979
• Edition: 2nd
• Format: Paperback
• Copyright: 1996-08-01
• Publisher: B E S Pub Co

Summary

Here are attractive resume formats you can set up with any word processor. Whether you're just starting out or seeking a new position, this revised guide presents dozens of sample resumes and gives you model cover letters that you can adapt to fit your own career profile. The book also offers helpful tips on job hunting and the interview process.

Table of Contents

Introduction	v
The Art of Job Hunting	1	(4)
The Skill or Art of Job Hunting---a 4-Step Career Strategy	2	(1)
Sales Approach to Resume Writing	3	(2)
Contents and Style of a Resume	5	(4)
Resume Styles	6	(1)
The Chronological (Historical) Resume	6	(1)
The Functional Resume	7	(1)
The Imaginative-Creative Resume	8	(1)
Putting Yourself on Paper	9	(9)
Identifying Information	9	(1)
Employment History	10	(2)
Educational History	12	(1)
Professional Societies and Publications	13	(1)
Personal Information	13	(1)
References	13	(1)
Photographs	14	(1)
Reasons for Leaving Past Jobs	14	(1)
Salaries, Past and Present	14	(1)
Resume Appearance	15	(1)
Giving Your Resume ``Eye Appeal''	16	(1)
The Use of Computers	16	(2)
Organizing Your Thoughts	18	(11)
Resume Workspace	18	(4)
Action Words	22	(2)
Sample Layouts	24	(5)
Developing a Successful Marketing Plan	29	(16)
Moving Up	29	(1)
Employment Agencies	29	(1)
Executive Recruiters	30	(1)
Newspaper Ads	31	(1)
Networking	32	(1)
A Direct Mail Campaign	33	(3)
Keeping a Record	36	(2)
Sample Letters	38	(7)
The Cover Letter	45	(32)
Sample Cover Letters	50	(27)
Winning Interview Techniques	77	(8)
Positive Attitude	78	(1)
Dress Like a Winner	79	(1)
Upon Arriving at the Interview	79	(1)
Listening Is Important	80	(1)
Asking Questions Is Important, Too	80	(1)
Questions They Will Ask You	81	(2)
Salary Negotiation	83	(2)
Sample Resumes	85	(173)
Reference Lists	258