Beyond Booked Solid Your Business, Your Life, Your Way--It's All Inside

by Port, Michael

• ISBN13: 9780470174364
• ISBN10: 0470174366
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-04-18
• Publisher: Wiley

Summary

The author of Book Yourself Solid returns with new tactics for growing an even bigger business Michael Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who mastered the art of attracting new clients and keeping them happy. But the tactics and strategies Port introduced in that book worked so well that many readers simply have more clients than they can handle. In Beyond Booked Solid, Port solves this problem with a complete plan for continuing to grow by taking the next step to growth: getting "beyond booked solid." That means maximizing business while working less and earning more. It's not crazy; it's the next step for business owners and service providers who hate marketing and selling, but love doing what they do. Packed with fresh tips, strategies, techniques, and resources, Beyond Booked Solid lets readers make the transition to the next stage of business development and growth. With Port's reliable, step-based system, business owners who are booked solid now will soon find themselves entering an entirely new realm of consistent, predictable growth and profit. Michael Port (Mechanicsville, PA) is the author of Book Yourself Solid (978-0-471-78393-0). Called a "marketing guru" by the Wall Street Journal, he has lectured, trained, inspired, and provided coaching and consulting services to some 20,000 business owners. He is the creator of ThinkBigRevolution.com and the Book Yourself Solid line of training products.

Author Biography

Michael Port is the author of Book Yourself Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

Table of Contents

Acknowledgments	p. xi
Preface	p. xiii
How and Why-Doing and Being	p. 1
Innovation	p. 3
Where You Are	p. 5
Decide-The Change You Want to Make	p. 7
Current State	p. 9
Build by Extension	p. 10
Build New	p. 10
How Do You Feel about the Future?-Be Disposed toward Success	p. 13
Cultivate Curiosity	p. 14
Be Ambitious	p. 15
Nurture Creativity	p. 17
Business-Building Blocks	p. 23
Common Business Building Blocks	p. 27
Design What's Constructible	p. 39
How Can You Get There?-Preparing Yourself for the Future	p. 41
Be a Conscious Discloser	p. 42
Be Ahistorical	p. 45
Learning Methods	p. 49
The Right Architecture for You-and Keeping It Flexible	p. 51
The Problem of Choice	p. 52
Creating a Set of Options for Your Future	p. 60
Elements of the Beyond Booked Solid Report	p. 61
What Do You Need to Get There?-What You Have, What You Need	p. 69
Closing the Gaps	p. 70
Your Resources	p. 72
What Do You Want?-Defining and Measuring Your Objectives	p. 75
Projects and Constraints	p. 77
Relieving and Applying Constraints	p. 84
Measuring Project Success	p. 87
Pitfalls	p. 90
Projects-How to Get Things Done	p. 93
Simple Rules for Getting Things Done	p. 94
Playing Catch with Hal	p. 103
Dealing with the Inevitable	p. 106
Observe the Change You've Wrought	p. 107
Systems-A Business That Runs Itself	p. 111
When to Build a System	p. 114
Building Systems	p. 119
Getting It Right the First Time-and Fixing Problems as They Occur	p. 135
How To-Hire Others, Outsource, and Leaverage Yourself	p. 139
Hiring	p. 141
Outsourcing	p. 145
Strategic Alliances and Partnerships	p. 148
Leverage Is Being a Leader and Getting Others to Take the Lead	p. 149
Integrate-People and Process	p. 155
People or Processes	p. 156
The Right Process Leads to the Right Results	p. 159
A Place for Everything and Everything in Its Place	p. 162
Don't Overwork People	p. 166
People versus Technology	p. 167
Live-The Balance	p. 169
Finding Flow	p. 170
Have a Hobby	p. 174
Case Studies-Real People, Real Businesses	p. 179
Brandon Hartsell and Sunstone Yoga	p. 181
Ron Quintero and My Resource Center, Mortgage Leaders Edge, Debt Advisory Alliance, and Finance This Home	p. 185
Mike Berkley and the Berkley Center for Reproductive Wellness and Women's Health	p. 189
Lori Kliman and Heather White and Cupcakes by Heather and Lori	p. 193
Brian Scudamore and 1-800-Got-Junk?	p. 197
Jonathan Hunt and FundNet.ca	p. 200
Kody Bateman and SendOutCards.com	p. 204
Bibliography	p. 213
Index	p. 215
About the Author	p. 218
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