Beyond the Box Score : An... | Buy

Rick Horrow is the leading expert in the business of sports. As CEO of Horrow Sports Ventures, he has been the architect of 103 deals worth more than $13 billion in sports, performing arts, and other urban infrastructure projects. Horrow is also Sports Business Analyst for CNN, the FOX family of media properties, including FOXSports.com, FOX Sports Radio, and the FOX Business Channel, BBC, and BusinessWeek.com. He also has an upcoming weekly half-hour tv program on Versus, “The Sports Take With the Sport’s Professor.” Karla Swatek has served as Marketing Director for Horrow Sports Ventures since 2003. Swatek served as Publicity Director of Berrett-Koehler Publishers, San Francisco, and Pfeiffer and Company, San Diego before establishing her own company, Swatek and Davidson Associates, a San Diego, CA-based business marketing firm, in 1999. She has also served as Planned Television Arts' affiliate West Coast Publicity Director in addition to handling independent projects.

Foreword	p. VII
Introduction Looking at the World Through Rose Bowl-Colored Glasses	p. IX
The Mega Master Super Series XLXL	p. 1
Meet the Commishes	p. 25
Remote-Controlling what you See on Sports TV	p. 33
Not Far from the Madden-Ing Crowd	p. 47
Meet the Commishes:	p. 65
The Big Labinski	p. 71
Case Study: Cowboys Stadium, Arlington, Texas	p. 93
The Government Gets into-and out of-the Game	p. 99
Case Study: OKC, MAPS, The Hornets, the Sonics, and the Thunder	p. 113
So you Wanna Own a Sports Team?	p. 121
Meet the Commishes:	p. 159
One Union under Center: Athletes, Agents, and their Deals	p. 167
Meet the Commishes:	p. 191
Ticket to the Future	p. 197
Acknowledgements	p. 207
About the Authors	p. 209
Table of Contents provided by Ingram. All Rights Reserved.

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