Beyond Good Company Next Generation Corporate Citizenship

by Googins, Bradley K.; Mirvis, Philip H.; Rochlin, Steven A.

• ISBN13: 9781403984838
• ISBN10: 1403984832
• Format: Hardcover
• Copyright: 2007-11-15
• Publisher: Palgrave Macmillan

Summary

The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Author Biography

Bradley Googins is executive director of the Center for Corporate Citizenship at Boston College. He is one of the world’s leading experts on corporate citizenship and writes extensively on the subject. Philip Mirvis is an organizational psychologist whose research and private practice concerns large-scale organizational change and the role of business in society. He is a research fellow at the Center. Steven Rochlin is director of research and policy development at the Center. He is a frequent speaker at global forums regarding the role of business in society.

Table of Contents

Acknowledgments
Introduction: From Margins to Mainstream	p. 1
Next Generation Corporate Citizenship	p. 11
A Movement Afoot
Business and Society: A View from the Top	p. 27
From Good to "Best of the Good"	p. 43
New Rules for Business Success	p. 61
Stages of Corporate Citizenship	p. 75
Repurposing the Enterprise
Defining What Matters	p. 95
Taking an Integrated, Strategic Approach	p. 113
Leading Next Generation Companies	p. 129
Engaging Employees as Citizens	p. 147
Putting Citizenship To Work
Integrating Citizenship into the Business	p. 165
Taking Citizenship to Market	p. 181
Co-creating Value for Business and Society	p. 199
Conclusion: Can Business Step Up?	p. 217
Business in Society Interviews	p. 231
Business Case for Corporate Citizenship	p. 233
Stages of Corporate Citizenship-Self-Assessment Survey	p. 235
Roster of Founder/CEO Citizenship Trailblazers	p. 239
Today's Socio-commercial Entrepreneurs: Select Examples	p. 240
Corporate Community Involvement in China: Select Examples	p. 242
Corporate-Nonprofit Partnerships: Select Examples	p. 244
Global Citizenship Organizations: Select Examples	p. 248
Notes	p. 257
About the Authors	p. 275
Index	p. 277
Table of Contents provided by Blackwell. All Rights Reserved.

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