Beyond the Mac Is Not a Typewriter

by Williams, Robin

• ISBN13: 9780201885989
• ISBN10: 0201885980
• Format: Paperback
• Copyright: 1996-01-01
• Publisher: Peachpit Pr
• More Book Details
• Purchase Benefits

Summary

Since 1989, hundreds of thousands of Macintosh users have learned the basics of creating good-looking type from Robin Williams' classic primer, The Mac is not a typewriter.
In this sequel, Robin guides you beyond the basics with hundreds of useful tips, techniques, and secrets for making any document beautiful and distinctive.
Ranging from traditional typographic information such as how to improve the readability and legibility of a typeface, to tips on new technologies such as Adobe's multiple master fonts, Beyond the Mac is not a typewriter provides an unprecedented wealth of exciting and practical information.

Table of Contents

Introduction
Review	p. 15
Anatomy of Type	p. 17
Centuries of Type	p. 21
Aldus Manutius	p. 28
The Art of Readability	p. 33
The Art of Legibility	p. 43
Quotation Marks and not Quotation Marks	p. 53
Hang that Punctuation	p. 57
Punctuation Style	p. 63
When to Shift that Baseline	p. 71
Expert Sets	p. 79
Small Caps	p. 85
Oldstyle Figures	p. 89
Ligatures	p. 91
Condensed and Extended Type	p. 93
Display Type	p. 97
Kerning	p. 103
Linescaping (leading)	p. 109
Paragraph Spacing	p. 113
Alignment	p. 115
Headlines and Subheads	p. 123
Pull Quotes	p. 127
Captions	p. 131
Emphasizing Type	p. 135
Line Breaks and Hyphenation	p. 139
Swash Characters	p. 147
Initial Caps	p. 151
Typographic Color	p. 155
Ornaments and Dingbats	p. 159
Pi and Picture Fonts	p. 161
Don't be a Wimp!	p. 165
Evocative Typography	p. 169
Multiple Masters	p. 173
Choosing a Typeface	p. 179
Telltale Signs of Desktop Publishing	p. 189
Trends in Type	p. 199
font vendors	p. 211
fonts used in this book	p. 212
Index	p. 215
Table of Contents provided by Blackwell. All Rights Reserved.