Beyond the Obvious Killer Questions That Spark Game-Changing Innovation

by McKinney, Phil

• ISBN13: 9781401324469
• ISBN10: 1401324460
• Format: Hardcover
• Copyright: 2012-02-07
• Publisher: Hachette Books

Summary

From an experienced leader in innovation comes a timely business book that will explain why the success or failure of an enterprise depends upon one's ability to ask the questions that lead to breakthrough advances.

Author Biography

Phil McKinney is the vice president and chief technology officer for Hewlett-Packard's (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of the company's PC product lines, including displays, mobile devices, notebooks, desktops, and workstations. Over the course of his career, he has been profiled or had his work on innovation written about in media outlets ranging from tech press to Vanity Fair, the New York Times and the Wall Street Journal. McKinney also writes a column for Forbes called "The Objective," hosts a popular "Killer Innovations" podcast that CIO Insight has called "a must listen," and tweets from his @philmckinney handle. He currently resides in the San Francisco Bay Area. This is his first book.

Table of Contents

Preface	p. xi
Introduction: Beyond the Obvious	p. 1
Preparing for Innovation
Why Questions Matter	p. 15
The Power of Questions	p. 16
How Questions Work	p. 17
Bad Questions, Good Questions	p. 19
The Killer Questions	p. 22
Questioning Your Assumptions, Managing Your Jolts	p. 27
Assumption Busting	p. 28
What Are Your Assumptions?	p. 33
The Jolts	p. 37
The Corporate Antibodies	p. 45
Why Corporate Antibodies Fight Back	p. 46
Overcoming Corporate Antibodies	p. 47
Fight or Flight	p. 55
Asking Your Way to Breakthrough Innovations
Innovate or Die	p. 59
The FIRE Method	p. 63
Why FIRE Works	p. 64
The Gated Funding Model	p. 71
Why You Need a System	p. 74
Getting to Know Your Who	p. 79
Explore, Observe, Ask	p. 82
The Who Killer Questions	p. 87
What Is Your What!	p. 113
The What Killer Questions	p. 114
Your Future What	p. 137
How It Gets Done	p. 143
The How Killer Questions	p. 149
The Value Chain	p. 153
The Future of How	p. 176
Why How Matters	p. 180
Working the Workshop	p. 183
The Six Golden Rules of Killer Innovation Workshops	p. 185
Coordinating Your Workshop	p. 188
Running Your Workshop	p. 194
Executing Your Ideas	p. 200
Adopt and Adapt	p. 203
Kroger: A Case Study	p. 204
The Department of Education: A Case Study	p. 208
Conclusion: Go Forth and Innovate	p. 221
Acknowledgments	p. 231
Notes	p. 235
Index	p. 245
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