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9781567931525

Beyond Persuasion

by
  • ISBN13:

    9781567931525

  • ISBN10:

    1567931529

  • Format: Paperback
  • Copyright: 2001-07-01
  • Publisher: Health Administration Pr

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Table of Contents

Preface vii
LEVEL I PERSONAL AND PROFESSIONAL FOUNDATIONS
Communication as a Management Tool
3(16)
The Strategic Process
19(16)
Interpersonal Skills
35(14)
Put It in Writing
49(22)
Presentations That Deliver
71(26)
LEVEL II IT ALL BEGINS AT HOME
Communicating In-House
97(18)
Wooing Your Board
115(8)
Working With Public Relations
123(18)
LEVEL III The World Outside
Creating Community Relationships
141(10)
Communicating With the Media
151(28)
LEVEL IV Crises and Issues
Communication in a Crisis
179(10)
Healthcare Communication for the Future
189

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