Beyond Powerful Radio: A Communicator's Guide to the Internet AgeùNews, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

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  • Edition: Revised
  • Format: Paperback
  • Copyright: 2011-05-06
  • Publisher: ROUTLEDGE

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Supplemental Materials

What is included with this book?


Get, keep and grow audiences through powerful personality, storytelling, and focus. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers and surfers want to be entertained, informed, inspired, persuaded and connected with powerful personalities, and storytellers. Valerie Geller is a seasoned pro that delivers creative, practical techniques to help get your message across whatever your format. In this book you'll learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. * Generator vs. Reactor: this signature paradigm is an invaluable tool in identifying the your natural communication talents so you can optimize your performance. * Airchecking: proven techniques contributed by dozens of top experts in the field offering verifiable systems and methodology to critique creative work, with specific examples and practical ways each can improve. Bonus sections cover "creative burnout" and "managing high ego, difficult talent." * Bullet Point Lists: dozens of bullet point lists illustrate the ideas in this book. The format of lots of bullets keeps it simple, easy to digest and most importantly, easy to work with, and get results. * Citizen Journalism: understand how to employ interactive participatory media in breaking news stories and learn ways to insure your audience gets accurate information, not "mis-information."

Table of Contents

Forewordp. xiii
Introductionp. xv
Tools: Creating Content for Any Platformp. 1
Creating Powerful Content-No Longer ôJust Radioöp. 3
Are You a Generator or a Reactor?p. 9
Personality Radio & Morning Showsp. 13
From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)p. 23
Local vs. National Programmingp. 41
Performance & Formaticsp. 45
Finding & Developing Talentp. 65
Aircheckingp. 83
High-Ego Talentp. 119
Avoiding Burnoutp. 123
Show Prepp. 131
Producers-Facing the Blank Pagep. 149
Radio Talk Showsp. 159
Call Screeningp. 167
Interview Techniques-for Journalists, Talk Hosts & Music Personalitiesp. 179
Public Service Announcementsp. 187
Storytelling & Voicep. 191
Becoming a Powerful Storytellerp. 193
Your Voice-Improving Your Instrumentp. 207
Creating Powerful Newsp. 217
Creating Powerful Newsp. 219
In Case of Emergencyp. 237
Citizen Journalismp. 253
Traffic & Weather Togetherp. 259
Newswritingp. 265
News Anchoringp. 275
Multi-version Newsp. 283
Integrating News & Talk for Radio, TV & the Webp. 297
Integrating Radio & TV Newsp. 307
Working Across Multi-Platformsp. 313
Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, & Beyond…p. 315
Marketing Contentp. 341
Promotionp. 343
Branding-Building the Brand Beyond Radiop. 373
Making Moneyp. 387
Sales & Commercialsp. 389
Fundraising & Givingp. 425
Understanding the Audiencep. 445
LifeStage Demographicsp. 447
Researchp. 461
Final Notesp. 475
Final Notesp. 477
Acknowledgementsp. 479
Permissionsp. 483
Resourcesp. 483
About the Authorp. 489
Indexp. 491
Table of Contents provided by Ingram. All Rights Reserved.

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