Beyond Social

Irreverent and witty, authors Seiden and Gatti deliver the first strategic book on LinkedIn designed to help readers leverage the influence of their companies and help leaders leverage the power of their employees. Features: A strategic approach to a practical tool. LinkedIn is more than just a resume broadcasting site; it's a strategic tool that can help professionals get the business results they need -- now. Moving beyond the "click link X" approach of many LinkedIn books, "Beyond Social" offers advice for using LinkedIn to solve problems and generate top-line growth and tactical approaches for executing those strategies; Equally appealing to early-stage professionals and business leaders. Become more credible, create better connections, and convert connections into profitable relationships: with this mantra, the authors speak to professionals who have daily problems to solve and leaders who need to make better use of LinkedIn. The authors write for a broad audience with a compelling, authoritative, and clever style. But they also pay special attention to sales and marketing strategy; The authors' company is currently the only LinkedIn-certified training company in North America: Through its connection with LinkedIn, Ajax Social Media, co-founded by the authors, helps organisations generate more revenue by aligning employees' individual stories with the organisational brand.

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