Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-09-21
  • Publisher: Wiley

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Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are makingOnline video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Author Biography

Kevin H Nalty, known as Nalts on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson Johnson, Nalty currently helps leading brands-including Fox Broadcasting, Microsoft, InterContinental Hostels Group, Cox Communications, and Coke-market via online video. Visit NaltsConsulting.com.

Table of Contents

Forewordp. ix
Acknowledgmentsp. xii
About the Authorp. xiii
Introductionp. xiv
The Least a Marketer Needs to Knowp. 1
Flavors of Video: From Skateboarding Cats to Pro 31
Viral Video Is Deadp. 43
Video's Role in the Marketing Funnelp. 59
The Most Visceral Form of Social Mediap. 79
Inside YouTubep. 91
Agencies Searching for Rolep. 105
Learning from Online Video ˘Stars÷p. 121
Marketing via Webstarsp. 131
Paid Video Advertisingp. 145
Measuring ROI and Performance of Online Videop. 155
Video and Search Engine Optimizationp. 163
How to Get Popular on YourTubep. 177
Can You Make Money from Online Video?p. 205
Guerrilla Video for Entrepreneurs and Cause-Related Marketingp. 217
Learning from obama Girl by Ben Rellesp. 225
Insider Information: Behind the Curtainp. 233
The Future of Online Videop. 261
Notesp. 267
Index 273
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