Big Vision, Small Business 4 Keys to Success without Growing Big

by Walters, Jamie S.

• ISBN13: 9781576751886
• ISBN10: 1576751880
• Edition: Revised
• Format: Paperback
• Copyright: 2002-10-13
• Publisher: Berrett-Koehler Publishers

Summary

While most of the business world glorifies growth, Big Vision, Small Business celebrates the art -- and power -- of thinking small. Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities.The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.

Author Biography

Jamie S. Walters is founder of Ivy Sea, Inc., a "small size, big impact" organizational consulting firm.

Table of Contents

Preface: The Great Power of Small Enterprise	p. xi
Acknowledgments	p. xvii
Key No. 1: There's More Than One Way to Define Growth	p. 1
Finding Quality in the Land of Quantity	p. 5
Appreciating the Power of Small Enterprise	p. 9
Which is Better, Big or Small?	p. 19
Moving from Quantitative Growth to Qualitative Evolution	p. 27
Profiles in Growth	p. 31
Key No. 2: To Live Large, You Have to Vision Big	p. 49
Vision in the Smallest Enterprises	p. 51
Twelve Priorities of Big-Vision Small Businesses	p. 55
The Guiding Vision	p. 69
Vision Profile: The Cat Doctor	p. 79
To Plan or Not to Plan	p. 85
Approaches to Visioning and Planning	p. 95
Key No. 3: Right Relationship Is a Big-Vision Craft	p. 105
Right Relationship as a Pathway for Qualitative Growth	p. 107
Golden Rules for Right Relationships	p. 111
Creating Right Relationships with Employees	p. 123
Maintaining Right Relationships with Employees	p. 133
Creating Right Relationships with Customers	p. 143
Maintaining Right Relationships with Customers	p. 151
Key No. 4: To Live from the Source, Replenish the Well	p. 163
Wisdom and Mastery in Business	p. 165
Money and Risk	p. 177
Competition	p. 181
Success and Failure	p. 187
Time and Balance	p. 191
Wisdom and Mastery Practices	p. 197
Parting Thoughts	p. 211
Notes	p. 215
Bibliography and Reading Guide	p. 221
Index	p. 227
About the Author	p. 233
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