Foreword | p. ix |
Preface: The World's Largest Behavioral Experiment: Why freshmen are easy, but the Internet is better | p. xiii |
What Do We Really Like? Sexual Cues | |
How the Internet yanks open the curtains to reveal our most secret desires | p. 1 |
Monkey Pay-Per-View: Male Visual Cues | |
Why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy | p. 23 |
Elmer Fudd, Wabbit Hunter: Male Desire | |
Why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter | p. 45 |
The Miss Marple Detective Agency: Female Desire | |
Why there is no such thing as female Viagra and women have the most sophisticated brain on Earth | p. 62 |
Ladies Prefer Alphas: Female Psychological Cues I: The Hero | |
Why women like barons, billionaires, and serial killers | p. 85 |
The Sisterhood of the Magic Hoo Hoo: Female Psychological Cues II: The Heroine | |
Why the best men are always taken and every girl just wants to be loved | p. 108 |
Boys Will Be Boys: Gay Cues | |
Why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn | p. 128 |
A Tall Man with a Nice Tush: Female Visual Cues | |
Why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn | p. 152 |
Cheating Wives and Girls Gone Wild: Male Psychological Cues | |
Why the forbidden is so exciting and the unexpected reason men like group sex | p. 174 |
Lords and Lordosis: Human Psychological Cues | |
Why domination and submission are two sides of the same cortex | p. 195 |
Erotical Illusions: The Creative Power of Cues | |
What the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common | p. 211 |
Conclusion: Happy Ending or Happily Ever After? | |
So what do I do with all this information? | p. 239 |
Acknowledgments | p. 243 |
Notes | p. 247 |
Bibliography | p. 304 |
Index | p. 384 |
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