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| Preface | p. xi |
| Acknowledgments | p. xiii |
| Introduction | p. xv |
| Before the Bindery | |
| Postpress Knowledge Increases Printing Sales | p. 3 |
| Bindery at the Dawn of a New Millennium | p. 5 |
| Rapidly Changing Postpress Technology | p. 9 |
| The Fine Lines of Communication | p. 13 |
| Planning Imposition | p. 17 |
| Preflight in the Bindery | p. 21 |
| Designers and Finishers Should Talk | p. 25 |
| In the Bindery | |
| Binding Overview | p. 31 |
| Folding | p. 41 |
| Perfect Binding | p. 49 |
| Perfect Binding -- Part II | p. 57 |
| Lay-Flat Adhesive Binding | p. 61 |
| Adhesive Binding: Glues and Testing | p. 65 |
| Saddle Stitching | p. 69 |
| On-Demand Booklet Binding | p. 75 |
| Mechanical Binding | p. 79 |
| Case Binding | p. 83 |
| Gluing the Job | p. 89 |
| Remoistenable Gluing | p. 95 |
| Loose-Leaf Ring Binders | p. 101 |
| Finishing | |
| UV and Press-Applied Coatings | p. 109 |
| Diecutting | p. 113 |
| Diecutting -- Part II | p. 117 |
| Embossing and Debossing | p. 121 |
| Foil Stamping | p. 125 |
| Laminating | p. 129 |
| Tabs and Indexes | p. 135 |
| Point-of-Purchase Displays | p. 139 |
| Polybagging | p. 143 |
| Preventing Transit Marking | p. 147 |
| Mailing and More | |
| Mailing | p. 153 |
| Data Management | p. 159 |
| Inkjet Printing | p. 165 |
| Continuous Laser Printing | p. 169 |
| Commingling | p. 173 |
| Drop Shipping | p. 179 |
| Fulfillment | p. 183 |
| Graphic Arts Management | |
| Quality Control | p. 189 |
| ISO 9000 Certification | p. 195 |
| Expansion Issues | p. 199 |
| Managing Growth in Small Companies | p. 203 |
| Vertical Integration | p. 207 |
| Speeding Up Outsourcing | p. 211 |
| Finding and Keeping Good Employees | p. 215 |
| Dealing with Your Own Mistakes | p. 221 |
| Relocating a Business | p. 225 |
| Changing Corporate Identity | p. 229 |
| Graphic Arts Sales and Marketing | |
| Customer Nurturing to Grow Your Business | p. 235 |
| Ten Sales Tips to Win Top-of-Mind Positioning | p. 241 |
| Low-Cost "Shotgun" Marketing Vehicles | p. 247 |
| Low-Cost "Rifle" Marketing Vehicles | p. 253 |
| Avoiding Seasonal Slumps | p. 257 |
| Contributors | p. 261 |
| Glossary | p. 269 |
| Index | p. 287 |
| About the Author | p. 293 |
| About GATF | p. 295 |
| GATFPress: Selected Titles | p. 296 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
