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The Blackwell Encyclopedic Dictionary of Marketing

Name: The Blackwell Encyclopedic Dictionary of Marketing
Price: $65.88 USD
Availability: InStock
ISBN: 9780631214854

by Lewis, Barbara R.; Littler, Dale

ISBN13: 9780631214854
ISBN10: 0631214852
Edition: 1st
Format: Paperback
Copyright: 1999-05-04
Publisher: Wiley-Blackwell

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Summary

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

Author Biography

Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector.

Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.

Preface	p. vi
List of Contributors	p. vii
Dictionary Entries A-Z	p. 1
Index	p. 255
Table of Contents provided by Syndetics. All Rights Reserved.

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Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

The Blackwell Encyclopedic Dictionary of Marketing

How To: Textbook Rental

Summary

Author Biography

Table of Contents

Supplemental Materials

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