Blockbusters

by Lynn, Gary S., Ph.D.; Reilly, Richard R.

• ISBN13: 9780060084745
• ISBN10: 006008474X
• Edition: Reprint
• Format: Paperback
• Copyright: 2003-07-31
• Publisher: HarperCollins Publications

Summary

What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision - Product Improvisation - Information Exchange - Senior Management Commitment - Teamwork

Table of Contents

Acknowledgments	xi
Preface	xv
1 HOW BLOCKBUSTERS HAPPEN
Our Research-and Why We Did It	1	(14)
2 THE FIVE CRITICAL PRACTICES AT WORK
Putting the Puzzle Together at Iomega	15	(18)
3 THE BUCK STARTS HERE
A Top-Down Initiative for Total Toothpaste	33	(24)
4 CLEAR AND STABLE VISION (PART 1)
Building Project Pillars at Polycom	57	(18)
5 CLEAR AND STABLE VISION (PART 2)
Building Your Own Project Pillars	75	(24)
6 LICKETY STICK IMPROVISATION
Nailing Process with the PowerShot Staple Gun	99	(28)
7 INFORMATION EXCHANGE
Creating a Knowledge Core at Apple	127	(22)
8 COLLABORATION UNDER PRESSURE
The Evolution of the Handspring Visor Team	149	(26)
9 WHAT ABOUT RADICAL INNOVATION?
Seeing the Light-Corning's Fiber Breakthrough	175	(30)
10 THE MESSAGE TO MANAGEMENT
Breaking Through the Bureaucracy at NASA	205	(10)
APPENDIX 1: Measuring Team Performance: A Case Study	215	(8)
APPENDIX 2: Industries and Companies Who Participated in This Research	223	(2)
APPENDIX 3: Test Your Knowledge	225	(4)
Notes	229	(8)
Index	237