Blog Inc.

by Cho, Joy Deangdeelert; Ilasco, Meg Mateo; Bonney, Grace

• ISBN13: 9781452107202
• ISBN10: 1452107203
• Format: Paperback
• Copyright: 2012-09-19
• Publisher: Chronicle Books Llc

Summary

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Author Biography

Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.

Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.

Table of Contents

Foreword	p. 6
Introduction	p. 8
Introduction to Blogging	p. 11
Blog Basics
Why Blog?
Joel Henriques, Made by Joel
Types of Blogs
Anatomy of a Blog
Lauren Willhite, Color Collective
Finding Your Voice and Niche	p. 27
Your Blog's Personality and Niche
Your Blog's Aesthetic
Jay B Sauceda, Public School
Naming Your Blog
Joelle Hoverson, The Purl Bee
Being Authentic
Blog Writing and Voice
Naomi Davis, Rockstar Diaries
Unique Content
Powering Your Blog	p. 47
Choosing a Platform
Domain Names
Designing Your Blog
Jamie Beck, From Me to You
Writing a Compelling Bio
What to Post
Adding Images to Your Post
Come on, Get Snappy
Amy Cao, Amy Blogs Chow
Frequency of Posts
Planning Ahead and Blogging from Afar
Establishing a Creative Workspace
Blogging Community Etiquette	p. 73
Be Active Online
Contact Your Fellow Bloggers
Contribute to Other Blogs
Geninne D. Zlatkis, Geninne's Art Blog
Initiate a Local Blogger Meet-Up
Prepare Your Cocktail Party Spiel
The Social Network
Cecilia Liu, kate spade new york
Conferences
Gabrielle Blair, Altitude Design Summit
Accepting Submissions
Giving Credit
Wendy Withers, Girl Crush
Commenting	p. 101
Making Your Blog a Business	p. 103
Business Essentials
Protecting Your Work
Caitlin McGauley, Caitlin McGauley
Financing Your Blog Business
Record Keeping and Taxes
Emily Henderson, Emily Henderson
Creating a Business Plan
Monetizing Your Blog	p. 119
Measuring Traffic and Understanding Analytics
The ABCs of SEO
Emily Schuman, Cupcakes and Cashmere
Getting Sponsors
Types of Banner Ads
What to Charge
April Winchell, Regretsy
Your Media Kit
Joining a Blog Ad Network
Julieta Alvarado, Glam Media
How to Place an Ad on Your Blog
Renewals
The Sponsored Life
Affiliate Programs
Full Disclosure
The Next Stage of Blogging Growth	p. 153
Updating Your Blog's Design
Going Full-Time
Blogger's Block
Expanding beyond Being a Solo Author
Emily Newman, Once Wed
Dealing with Copycats
Finding a Blog/Life Balance
Using Your Blogging Skills for Others
Getting Published
Grace Bonney, Design*Sponge
Selling Products
Your Blog's Future
Resources	p. 180
Index	p. 182
Acknowledgments	p. 184
Table of Contents provided by Ingram. All Rights Reserved.