Blogging for Dummies

by Gardner, Susannah; Birley, Shane

• ISBN13: 9781118151945
• ISBN10: 1118151941
• Edition: 4th
• Format: Paperback
• Copyright: 2012-01-24
• Publisher: For Dummies

Summary

Blogging For Dummies provides readers with information on blogging basics, the anatomy of a good blog, and the tools required to get started. The authors will walk the reader through choosing which blogging software to use, how to set up an account, and how to write the first post. Readers will discover what their blogging niche is, how to attract an audience, and how to make money with their new hobby. New and updated coverage will focus on: Updates to the major blogging software utilities Search engine optimization Advertising tools and techniques Integrating your blog with social media Microblogging using Twitter, Tumblr and other sites

Author Biography

Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants.

Shane Birley is cofounder of Left Right Minds web consulting firm. You can find his blog at ShanesWorld.ca.

Table of Contents

Introduction 1

Part I: Getting Started with Blogs 7

Chapter 1: Discovering Blog Basics 9

Chapter 2: Entering the Blogosphere 31

Chapter 3: Choosing and Hosting Blog Software 49

Part II: Setting Up Your Blog 77

Chapter 4: Starting a Blogger Blog 79

Chapter 5: Starting a WordPress Blog 105

Chapter 6: Starting a Tumblr Blog 127

Part III: Fitting In and Feeling Good 143

Chapter 7: Finding Your Niche 145

Chapter 8: Creating Great Content 159

Chapter 9: Building Community with Comments 173

Chapter 10: Blogging Anonymously 193

Part IV: Going Beyond Words 203

Chapter 11: Working with Photos 205

Chapter 12: Starting a Podcast 223

Chapter 13: Leveraging Community with Forums 243

Part V: Marketing and Promoting Your Blog 253

Chapter 14: Reaching Out with RSS 255

Chapter 15: Joining the Twitterverse 265

Chapter 16: Diving Into Social Networking 277

Chapter 17: Measuring Blog Presence 291

Part VI: Getting Business-y with It 307

Chapter 18: Making Mad Mad Money 309

Chapter 19: Blogging for Companies 325

Part VII: The Part of Tens 343

Chapter 20: Ten Ways of Growing Community 345

Chapter 21: Ten Tools for Mobile Blogging 353

Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365

Appendix A: Glossary 367

Appendix B: Very Basic HTML Code 371

Index 377