Blogging for Fame and Fortune

by Rich, Jason R.

• ISBN13: 9781599183428
• ISBN10: 1599183420
• Edition: 1st
• Format: Paperback
• Copyright: 2009-04-01
• Publisher: Entrepreneur Press

Summary

Blog Your Way to the Big TimeAttract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And moreOn the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

Author Biography

Jason R. Rich is the bestselling author of.more than 37 books that cover a wide range of topics, including.computers, e-Commerce, personal finance, career-related.topics, travel and entertainment. He also contributes regularly.to major daily newspapers as well as national magazines and.popular websites.

Table of Contents

Acknowledgments	p. vii
Preface	p. ix
Introduction	p. 1
Blogs, Vlogs, Podcasts, and Webcasts-This Book Covers It All!	p. 1
The Answer to a Very Common Question	p. 2
What This Book Offers	p. 3
All of the Information You Need in One Easy-to-Read Book	p. 4
Pay Attention to Tips and Warnings!	p. 6
What's Next?	p. 6
Blogging 101	p. 7
What's a Blog, Anyway?	p. 10
Anyone Can Become a Blogger	p. 11
The Benefits of Blogging	p. 12
Start Setting Your Goals and Expectations	p. 13
The Costs of Getting Started as a Blogger	p. 14
You, Too, Can Become Rich and Famous as a Blogger	p. 16
What's Next?	p. 19
What You'll Need to Get Started	p. 21
Required Computer Equipment	p. 21
Required Software	p. 23
Peripherals and Additional Equipment	p. 27
Internet Connection	p. 29
Blog Hosting Service	p. 29
The Mobile Blogging Option	p. 29
Cost Calculating Worksheet	p. 30
What's Next?	p. 31
Choosing a Blogging Service	p. 33
Meet Your Hosts	p. 35
Additional Blog Hosting Options	p. 47
What's Next?	p. 53
Creating Your Blog	p. 55
Types of Blogs and Content	p. 56
What to Consider Before Creating Text-Based Content	p. 57
What to Consider Before Creating Audio Content (Podcasts)	p. 58
What to Consider Before Creating Vlogs (Video-Based Blogs)	p. 62
Choosing What to Blog About	p. 63
Defining Your Target Audience	p. 64
Giving Your Blog a Catchy Name or Title	p. 68
Writing a Succinct Blog Description	p. 69
Choosing and Registering Your Blog's Domain Name	p. 69
Finding Your Blogging Voice and Attitude	p. 73
Keeping Your Blog New and Fresh	p. 74
Incorporating Keywords in Your Content	p. 75
What's Next?	p. 77
The Anatomy of a Blog	p. 79
The Appearance of Your Blog Is Important	p. 79
Layout and Design Fundamentals	p. 82
Hiring a Professional Blog Designer	p. 96
Update Your Blog Anywhere, Anytime with Mobile Blogging	p. 98
What's Next?	p. 101
101 Proven Topics to Blog About	p. 103
101 Topics to Consider Blogging About	p. 104
Blog Topic Idea List	p. 105
What's Next?	p. 110
Creating an Awesome Blog	p. 111
Ten Strategies for Creating an Informative, Entertaining, and Memorable Blog	p. 111
Nine Tips for Utilizing SEO to Generate Blog Traffic	p. 121
Focus on Improving Your Site's Ranking and Position	p. 124
Additional Search Engine Optimization Tools and Resources	p. 124
What's Next?	p. 125
Vlogging (or Webcasting) Your Way to Stardom	p. 127
The Difference Between Blogs, Vlogs, and Webcasts	p. 127
Internet Stardom Is All About Name Recognition!	p. 130
Producing Top-Quality Vlogs	p. 131
Making Your Vlogs Stand Out	p. 134
Vlogging and Webcasting Equipment You'll Need	p. 137
Distributing Your Vlogs	p. 138
Webcasting Strategies	p. 140
What's Next?	p. 141
Become Famous as a Blogger	p. 143
Blogging: An Alternative to Starring on Reality TV	p. 145
Personal Name Recognition Versus Blog Popularity	p. 145
Communicating with Your Fans	p. 148
What's Next?	p. 150
Driving Traffic to Your Blog	p. 151
Monitoring Your Blog's Traffic	p. 152
16 Free Ways to Generate Traffic for Your Blog and Build a Following	p. 152
Run Paid Ads with Google AdWords and Similar Services	p. 170
How to Launch a Paid Search Engine Marketing Ad Campaign	p. 171
Utilizing Online Display (Paid) Advertising to Promote Your Blog	p. 176
Create and Distribute Special Business Cards or Promotional Materials	p. 178
Don't Forget to Focus on Your Personal Security	p. 179
What's Next?	p. 180
How to Get Rich from Blogging	p. 181
Incorporate Text-Based, Context-Sensitive Ads Into Your Blog	p. 182
Become an Affiliate for Well-Known Companies and Showcase Their Display Ads	p. 184
Sell Your Own Display Advertising Space	p. 187
Sell Products or Services Directly or Link to an eCommerce Site	p. 187
Solicit Sponsorships for Your Blog	p. 188
Offer a Membership with Members-Only Privileges and Offers	p. 190
Solicit Donations Using ChipIn!	p. 190
Use Your Blog as a Promotional Tool for Your Company	p. 191
Land a Job as a Professional Online Community Moderator	p. 192
What's Next?	p. 192
The Top Ten Biggest Blogging Mistakes	p. 195
Having Unrealistic Expectations	p. 196
Not Targeting the Appropriate Audience with Your Content	p. 198
Creating Unoriginal or Uninteresting Content	p. 198
Disclosing Too Much Personal Information	p. 199
Creating Your Blog So It's Not Web Surfer Friendly	p. 200
Adding Too Much Clutter to Your Blog's Format	p. 200
Purposefully Misrepresenting Information as Fact, When It's Pure Fiction	p. 201
Not Properly Promoting Your Blog To Generate Traffic	p. 202
Violating Copyright and Trademark Laws with Your Not-So-Original Content	p. 203
Not Taking Into Account How Your Blog Will Impact Your Personal and Professional Life Outside of Cyberspace	p. 204
What's Next?	p. 206
Blogging Experts Share Their Wisdom	p. 207
Taj Campbell	p. 208
Chris Alden	p. 216
Josh Mullineaux	p. 224
Catherine Brown	p. 229
What's Next?	p. 233
Cyberstars Reveal Their Secrets to Success	p. 235
Perez Hilton	p. 236
Chris Crocker	p. 242
Ben Jelen	p. 250
Patrick W. Gavin	p. 255
Kiel James Patrick	p. 259
Final Thoughts	p. 265
Glossary	p. 267
Index	p. 277
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