Blogging in One Hour for Lawyers

by Svenson, Ernie

• ISBN13: 9781614385226
• ISBN10: 161438522X
• Format: Paperback
• Copyright: 2013-12-07
• Publisher: American Bar Association

Summary

Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost—all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog—and gain new business opportunities along the way. In just one hour, you will learn to:

• Set up a blog quickly and easily
• Write blog posts that will attract clients
• Choose from various hosting options like Blogger, TypePad, and WordPress
• Make your blog friendly to search engines, increasing your ranking
• Tweak the design of your blog by adding customized banners and colors
• Easily send notice of your blog posts to Facebook and Twitter
• Monitor your blog's traffic with Google Analytics and other tools
• Avoid ethics problems that may result from having a legal blog

Author Biography

Ernie Svenson practiced commercial litigation for 26 years, first with a mid-sized New Orleans law firm, and then for six years as a solo practitioner. He's now a full-time speaker on tech-related topics. He started his first blog—ernietheattorney.net—in 2002. It was one of five law-related blogs at the time, and it was chosen as an ABA Top 100 Blog two years in a row. He lives in New Orleans, LA.