Blue Ocean Strategy

by Kim, W. Chan

• ISBN13: 9781591396192
• ISBN10: 1591396190
• Format: Hardcover
• Copyright: 2005-02-28
• Publisher: INGRAM

Summary

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moveswhich the authors call "value innovation"create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Table of Contents

Preface	ix
Acknowledgments	xiii
Part One: Blue Ocean Strategy
Creating Blue Oceans	3	(20)
Analytical Tools and Frameworks	23	(24)
Part Two: Formulating Blue Ocean Strategy
Reconstruct Market Boundaries	47	(34)
Focus on the Big Picture, Not the Numbers	81	(20)
Reach Beyond Existing Demand	101	(16)
Get the Strategic Sequence Right	117	(30)
Part Three: Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles	147	(24)
Build Execution into Strategy	171	(14)
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy	185	(6)
Appendix A	191	(18)
Appendix B	209	(4)
Appendix C	213	(4)
Notes	217	(6)
Bibliography	223	(8)
Index	231	(8)
About the Authors	239