Four years later, a major Surrealist exhibition at the Museum of Modern Art in New York catapulted Surrealism into the cultural limelight. Soon the art of Man Ray was selling cologne and swimwear and Salvador Dali was designing shop windows and a pavilion at the 1939 New York World's Fair. Andre Breton and his circle, exiled in Manhattan during World War II, were unable to assert control over this new kind of Surrealism. If anything, their cultural dislocation in these years gave Americans the edge in developing new S