Bonds

by Hildy Richelson; Stan Richelson; Foreword by: John Brynjolfsson

• ISBN13: 9781576602430
• ISBN10: 1576602435
• Edition: Illus.
• Format: Hardcover
• Copyright: 2007-08-01
• Publisher: Bloomberg Pr

Summary

In Bonds: The Unbeaten Path to Secure Investment Growth, Hildy and Stan Richelson expose the myth of stocks' superior investment returns and propose an all-bond portfolio as a sure-footed strategy that can ensure results. The book is designed to educate novice and sophisticated investors alike and serve as a tool for financial advisers as well. It explains why bonds can be the right choice and how to use them to achieve financial goals. It presents a broad spectrum of bond-investment options, describes how to purchase bonds at the best prices, and most important, shows how to make money with bonds. The bond strategies presented in this book are used by the wealthiest investors and financial advisers to maximize the return on their portfolios while providing security of principal. These strategies can help you determine how to use bonds in your portfolio and take control of your financial destiny. You'll be playing it smart while playing it safe. Silver Medal Winner, Axiom Business Book Awards (2008) Silver Medal Winner, Independent Publishers Book Award (IPPYs) (2008) Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2008)

Table of Contents

Principles: Starting with the customer

The business and marketing purpose behind field marketing

What field marketing is and what it can do

The FM sales discipline

The merchandising discipline

The auditing discipline

The sampling and demonstrating discipline

The experiential marketing discipline

The mystery shopping discipline

Ancillaries 1

Ancillaries 2

Practice: How and when to use field marketing

Field marketing in operation

Measuring field marketings success

How to select a field marketing agency as a partner, Procurement

Maximising the FM budget

The law

Field marketing practice in the international arena

Face-to-face sales in-house

Further information

Glossary

Table of Contents provided by Publisher. All Rights Reserved.