Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

by Michael Port; Foreword by: Tim Sanders

• ISBN13: 9780470036150
• ISBN10: 047003615X
• Format: eBook
• Copyright: 2006-07-01
• Publisher: Wiley

Summary

Praise for Book Yourself Solid "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" -Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited "Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." -Seth Godin, author of All Marketers Are Liars and Permission Marketing "Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small." -Daniel H. Pink, author of A Whole New Mind and Free Agent Nation "If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!" -Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking "Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!" -Joe Vitale, author of There's a Customer Born Every Minute

Table of Contents

Acknowledgments

Foreword

Author's Note

Preface

Your Foundation

The Red Velvet Rope Policy

Why People Buy What You're Selling

Develop a Personal Brand

How to talk About What You Do

Building Trust and Credibility

Who Knows What You Know and Do they Like You?

The Book Yourself Solid Sales Cycle Process

The Power of Information Products

Super Simple Selling

Module three

The Book Yourself Solid Networking Strategy

The Book Yourself Solid Direct Outreach Strategy

Te Book Yourself Solid Referral Strategy

The Book Yourself Solid Web Strategy

The Book Yourself Solid Speaking and Demonstrating Strategy

The Book Yourself Solid Writing Strategy

The Book Yourself Solid Keep-in-Touch Strategy

Final Thoughts

References

Attend a Book Yourself Solid

Seminar

How to Reach Us

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.