Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

by Michael Port; Foreword by: Tim Sanders

• ISBN13: 9780470281901
• ISBN10: 0470281901
• Format: Paperback
• Copyright: 2008-05-01
• Publisher: WILEY

Summary

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.

Author Biography

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

Table of Contents

Acknowledgments	p. xvii
Foreword	p. xix
Author's Note	p. xxi
Preface	p. xxvii
Your Foundation	p. 1
The RedVelvet Rope Policy	p. 3
Why People Buy What You're Selling	p. 15
Develop a Personal Brand	p. 31
How to Talk About What You Do	p. 47
Building Trust and Credibility	p. 59
Who Knows What You Know and Do They Like You?	p. 61
The Book Yourself Solid Sales Cycle Process	p. 73
The Power of Information Products	p. 93
Super Simple Selling	p. 105
The Book Yourself Solid 7 Core Self-Promotion Strategies	p. 115
The Book Yourself Solid Networking Strategy	p. 117
The Book Yourself Solid Direct Outreach Strategy	p. 135
The Book Yourself Solid Referral Strategy	p. 147
The Book Yourself Solid Web Strategy	p. 159
The Book Yourself Solid Speaking and Demonstrating Strategy	p. 189
The Book Yourself Solid Writing Strategy	p. 207
The Book Yourself Solid Keep-in-Touch Strategy	p. 227
Final Thoughts	p. 241
References	p. 244
Attend a Book Yourself Solid Seminar	p. 246
How to Reach Us	p. 247
About the Author	p. 248
Index	p. 249
Table of Contents provided by Ingram. All Rights Reserved.