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9780470893746

Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

by ;
  • ISBN13:

    9780470893746

  • ISBN10:

    0470893745

  • Format: eBook
  • Copyright: 2010-06-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $16.95
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Summary

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.

Table of Contents

Acknowledgments
Foreword
Author's Note
Preface
Your Foundation
The Red Velvet Rope Policy
Why People Buy What You're Selling
Develop a Personal Brand
How to talk About What You Do
Building Trust and Credibility
Who Knows What You Know and Do they Like You?
The Book Yourself Solid Sales Cycle Process
The Power of Information Products
Super Simple Selling
The Book Yourself Solid 7 Core Self-Promotion Strategies
The Book Yourself Solid Networking Strategy
the Book Yourself Solid Direct Outreach Strategy
Te Book Yourself Solid Referral Strategy
The Book Yourself Solid Web Strategy
The Book Yourself Solid Speaking and Demonstrating Strategy
The Book Yourself Solid Writing Strategy
The Book Yourself Solid Keep-in-Touch Strategy
Final Thoughts
References
Attend a Book Yourself Solid Seminar
How to Reach Us
About the Author
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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