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| Aim : defining the target | p. 3 |
| Team : the vehicle for getting there | p. 9 |
| Accountability : staying on track | p. 17 |
| Hiring well : a bucket full of million-dollar decisions | p. 23 |
| Results : are we improving or just changing? | p. 27 |
| Responsibility : management and leadership | p. 33 |
| Communication : it's more than words | p. 37 |
| Relationships : the 1:1 factor | p. 45 |
| Curriculum and instruction : the "L" and the "J" | p. 49 |
| Critical success factors : putting it all together | p. 55 |
| Process data : the key to knowing what really is happening | p. 65 |
| Alignment : unifying the organization for action | p. 75 |
| Starting : looking for the missing link in leading for continuous improvement | p. 79 |
| Experimentation : the key to getting it right | p. 87 |
| Barrier removal : the key to enabling success to actually happen | p. 93 |
| Motivation of others : mission impossible | p. 99 |
| True improvement : addressing root causes once and for all | p. 105 |
| System, suboptimization, and non-systems : the left hand and the right hand | p. 109 |
| Customers : we all have them | p. 115 |
| School safety : a never-ending challenge | p. 119 |
| Cooperation and competition : fundamental understandings | p. 127 |
| Measuring for results : the summative data at year's end | p. 133 |
| Grading : how the public knows schools are disorganized | p. 147 |
| Are the results ever good enough? Two answers | p. 153 |
| Personal growth and personal learning : invest in yourself | p. 157 |
| Efficiency and productivity : wise use of both money and time | p. 163 |
| No child left behind (or other mandated change) : do it right | p. 169 |
| Developing new leaders : is the current leader effective? | p. 175 |
| Baldrige in schools : batting 1.000 | p. 179 |
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