Bootstrapping Your Business : Start and Grow a Successful Company with Almost No Money

by GIANFORTE, GREG; GIBSON, MARCUS

• ISBN13: 9781593373870
• ISBN10: 1593373872
• Format: Paperback
• Copyright: 2005-09-01
• Publisher: Adams Media Corp

Summary

The old rules of business are dead. Business has become less Wall Street and more Wild West-if you want market share, you need to be maverick. In order for your start-up to survive and thrive, you must make sales, create product, market your services, and hire employees. If you're one of the eight million entrepreneurs who doesn't have access to outside capital-or doesn't want the strings that come attached to it, Bootstrapping Your Business is your practical, comprehensive blueprint for starting and sustaining a profitable enterprise.

Table of Contents

Acknowledgments	p. vii
Foreword: The Death of Distance-Long Predicted, Finally Here	p. ix
Introduction: Meet the Bootstrappers-and Join Them	p. xv
It All Starts with a Blank Piece of Paper	p. 1
Make Sales Job Number One	p. 17
The Nuts and Bolts of Selling	p. 31
There Is Always Another Way	p. 45
Scarcity Is Good: The Art of Thrift	p. 59
Managing That Precious Cash	p. 69
Getting Paid and Finding Finance and Credit	p. 89
Start Small; Think Big	p. 99
Marketing on a Shoestring	p. 111
Making the Press Work for You	p. 129
Stress-Busting Strategies	p. 149
Hiring the Right People at the Right Time	p. 165
You Live or Die by Your Customer Service	p. 187
Act Like a Winner	p. 205
The Bootstrapper's Toolbox	p. 215
Index	p. 227
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