9780393076028

BRAIN BUGS CL

by
  • ISBN13:

    9780393076028

  • ISBN10:

    0393076024

  • Format: Hardcover
  • Copyright: 2011-07-17
  • Publisher: W W NORTON
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $25.95 Save up to $24.95
  • Rent Book $4.99
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 3 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

Table of Contents

Introductionp. 1
The Memory Webp. 79
Memory Upgrade Neededp. 47
Brain Crashesp. 70
Temporal Distortionsp. 94
Fear Factorp. 120
Unreasonable Reasoningp. 142
The Advertising Bugp. 171
The Supernatural Bugp. 197
Debuggingp. 220
Acknowledgmentsp. 237
Notesp. 241
Bibliographyp. 263
Creditsp. 297
Indexp. 299
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review