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9780566076671

Brain Sell

by ;
  • ISBN13:

    9780566076671

  • ISBN10:

    0566076675

  • Format: Paperback
  • Copyright: 1995-11-01
  • Publisher: Ashgate Pub Co
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Summary

All selling is a brain-to-brain process, in which the salesperson's brain communicates with the customer's. Recent new discoveries in the fields of psychology, communication, general science, sports training techniques, neurophysiology, brain research, sales research and selling techniques have resulted in Brain Sell. In this remarkable book the world's leading expert on harnessing the power of the brain joins forces with a pioneer of modern sales training to show how you can become a high sales producer.Brain Sell explains how to:- identify which mental skills are currently being used in selling- apply whole brain selling to any sales situation- use a multi-sensory format in selling- develop your sales memory and remember customers' names and faces- Mind Map and be prepared for the 'sales information age'- master the mind-body link- keep focused and retain customer information- mentally rehearse the sale- make memorable sales presentations- develop and use a personal sales commercial.All of this, together with over 80 skill-building exercises, guarantee a multitude of new ideas in Brain Sell for everyone who sells - whatever the type of product or service, and whether you're a beginner or a veteran.

Table of Contents

Sales Mind Matrix and Sales Memory
Whole brain selling
Miracles of your brain
Your whole brain
Sales mind matrix - I
Sales mind matrix in advertising
The truth seeking brain
Salesenses
The last four feet
Senses selling
Salesenses in action
The complete sales mind matrix
Memory Imprints
Remembering names and faces
The Buzan sales manners method
The sales memory method
Information - The New Wealth
Infocenter
Information advantage
A fast way to increase sales
Benefit selling
Added values formula
Mind Maps(r)
Mind maps
Mind maps moves
Remember me
Business Mmapplications
Insight
The right packaging
The mind/body link
Voice power
Training Olympic athletes
Breath of life
Renewed energy.
Turn Customers Into Gold
Mind Search
Pick the right words
Word types
It takes two to tango
Four key principles
Sales Detective
Super sleuth
Detective training
The complete picture
Sales Compass
Match brain pictures
Whole brain intelligence
The sales compass
A key skill
Selling services
Supersellf
Sales Focus
Two powerful secrets
Make every sale twice
Mental check
A new view
Power hooks
Sales memory curve
Five keys
Positive closing
SuperSellf
Developing your SuperSellf
Have an outstanding goal
Belief systems
Changing mental pictures
Goal commercial
Eat an elephant
Contacting SuperSellf
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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