The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

by Montoya, Peter; Vandehey, Tim

• ISBN13: 9780071597500
• ISBN10: 0071597506
• Edition: 1st
• Format: Paperback
• Copyright: 2008-10-24
• Publisher: McGraw Hill

Summary

The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business."Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors,The One-Minute Millionaire

Author Biography

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

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Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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Table of Contents

Introduction: Theory, Schemory, I've Got a Business to Run	p. v
The DNA of a Personal Brand	p. 1
Why Brand Yourself?	p. 3
How Personal Branding Works	p. 17
Getting and Keeping the Cream of the Crop	p. 31
The Brand with Three Brains	p. 47
Specialize or Spend	p. 49
Branding Channels	p. 67
Creating Customer Delight	p. 96
Anatomy of a Personal Brand	p. 109
Brand Identity	p. 111
Personal Brochure and Personal Postcard	p. 126
The Internet	p. 144
Public Relations and Community Outreach	p. 164
Networking and Referrals	p. 182
Advertising	p. 201
It's Alive! Bringing Your Brand to Life in 12 Months	p. 217
Create Your Branding Strategy	p. 219
Launch Your One-Year Branding Plan	p. 237
Maintaining and Defending Your Brand	p. 250
Resources	p. 264
Index	p. 267
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