Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
List of illustrations | p. ix |
Acknowledgements | p. xi |
Introduction | p. 1 |
Entertainment economies | p. 3 |
Brand culture | p. 19 |
The cultural economy of branding | p. 21 |
Media branding and the entertainment complex | p. 44 |
Brand logos | p. 67 |
Studio logos and the aesthetics of memory and hype | p. 69 |
Dolby and the unheard history of technical trademarks | p. 88 |
Brand spectacle | p. 107 |
Licensing the library: of archives and animation | p. 109 |
The sustained event: branding fantasies and the corporate blockbuster | p. 130 |
'The world is our audience': branding entertainment space | p. 151 |
Conclusion | p. 173 |
Total entertainment | p. 175 |
Notes | p. 181 |
Bibliography | p. 191 |
Index | p. 205 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.