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9781118095959

Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

by ; ;
  • ISBN13:

    9781118095959

  • ISBN10:

    1118095952

  • Format: eBook
  • Copyright: 2011-03-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $29.95
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