Branding Cities: Cosmopolitanism, Parochialism, and Social Change

by Donald; Stephanie Hemelryk

• ISBN13: 9780415965262
• ISBN10: 0415965268
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-12-12
• Publisher: Routledge

Summary

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with parochialism as a mood and mode of cultural formations and a reflection of local specificities. This volume brings together cultural analysts, social scientists, and media and film scholars to explore the ways in which core cities generate competing claims on, and visions of, their use and their future, and thus have engaged with the necessity to brand their image for international consumption and for internal coherence.

Table of Contents

List of Figures	p. xi
Acknowledgments	p. xiii
Introduction: Processes of Cosmopolitanism and Parochialism	p. 1
Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity, and Place	p. 14
Conflicting Mobilities: Cultural Diversity and City Branding in Berlin	p. 28
Branding the City: Selling Contradiction for Global Advantage
London's Chinatown: Branded Place or Community Space?	p. 45
Living and Making the Branded City and Its Contradictions: Skilled EU Migrants in Manchester	p. 59
Understanding Cultural Quarters in Branded Cities	p. 75
Idea of the City: Cinematic Futures and the Grounds of the Present
London Undead: Screening/Branding the Empty City	p. 91
Branding the Modernist Metropolis: The Eternal City and the City of Lights in Cinema after World War II	p. 105
Nantes's Atlantic Problem	p. 123
Family Histories: The Remembered City
Stripes and My Country or, On Not Being at Home	p. 139
Cosmopolitanism with Roots: The Jewish Presence in Shanghai before the Communist Revolution and as Brand in the New Metropolis	p. 156
A La Mode: The Cosmopolitan and the Provincial	p. 172
Code
Cosmopolitanism, Branding, and the Public Realm	p. 189
Filmography	p. 199
Bibliography	p. 203
Contributors	p. 217
Index	p. 223
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