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9781843344407

The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing

by
  • ISBN13:

    9781843344407

  • ISBN10:

    1843344408

  • Format: Hardcover
  • Copyright: 2008-08-30
  • Publisher: Elsevier Science Ltd

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Summary

This book is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book will discuss the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

Table of Contents

List of figures
Introductionp. 1
The origins and evolution of the book and printing processesp. 25
Why conventional and digital printing processes will coexist for some time to comep. 79
A new business model requires a new means of productionp. 117
The state of digital printing and integrated book manufacturing systemsp. 135
New book genres and book architectures made possible by digital printingp. 149
Digital printing and the internet complement each otherp. 161
Referencesp. 179
Indexp. 185
Table of Contents provided by Blackwell. All Rights Reserved.

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