Brazilian Multinationals

by Fleury, Afonso; Fleury, Maria Tereza Leme

• ISBN13: 9781107407060
• ISBN10: 1107407060
• Edition: Reprint
• Format: Paperback
• Copyright: 2012-08-30
• Publisher: Cambridge Univ Pr

Summary

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Table of Contents

List of figures

List of tables

Introduction

Developing the Analytical Framework and Contextualizing the Phenomenon

Globalization and internationalization: the perspective of emerging countries

The analytical framework: the multinational as a network of competencies

The early-movers and the earliest internationalization theories

The rise of Japanese MNEs and their impact on the international landscape

Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs

Multinationals from Brazil and Other Emerging Countries

Brazil: from discovery to the end of the twentieth century

The rise of Brazilian MNEs

The most outstanding Brazilian multinationals

Multilatinas

Indian, Chinese and Russian multinationals

The future of emerging countries multinationals

References

Index

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