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9781107407060

Brazilian Multinationals

by ;
  • ISBN13:

    9781107407060

  • ISBN10:

    1107407060

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-08-30
  • Publisher: Cambridge Univ Pr

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Summary

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Table of Contents

List of figures
List of tables
Introduction
Developing the Analytical Framework and Contextualizing the Phenomenon
Globalization and internationalization: the perspective of emerging countries
The analytical framework: the multinational as a network of competencies
The early-movers and the earliest internationalization theories
The rise of Japanese MNEs and their impact on the international landscape
Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs
Multinationals from Brazil and Other Emerging Countries
Brazil: from discovery to the end of the twentieth century
The rise of Brazilian MNEs
The most outstanding Brazilian multinationals
Multilatinas
Indian, Chinese and Russian multinationals
The future of emerging countries multinationals
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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