Brazilians Working With Americans / Brasileiros Que Trabalham Com Americanos

by Kelm, Orlando R.; Risner, Mary E.

• ISBN13: 9780292714359
• ISBN10: 0292714351
• Edition: Bilingual
• Format: Hardcover
• Copyright: 2007-01-01
• Publisher: Univ of Texas Pr

Summary

Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that.Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html.

Table of Contents

Preface/Prefaacute;cio

Acknowledgments/Reconhecimentos

Capiacute;tulo

The Pressure's On

Capiacute;tulo

World Ship

Capiacute;tulo

Burger World

Capiacute;tulo

Electro World

Capiacute;tulo

Petro Fibras

Capiacute;tulo

World Car

Capiacute;tulo

Donut World

Capiacute;tulo

Pizza World

Capiacute;tulo

World Auto Parts

Capiacute;tulo

Eco-Amusement World

Glossary/Glossaacute;rio: English-Portuguese/Inglecirc;s-Portuguecirc;s

Glossary/Glossaacute;rio: Portuguese-English/Portuguecirc;s-Inglecirc;s

Suggested Readings/Leituras sugeridas

Index/Iacute;ndice

Table of Contents provided by Publisher. All Rights Reserved.