The Brewers Association's Guide to Starting Your Own Brewery

by Daniels, Ray

• ISBN13: 9780937381892
• ISBN10: 0937381896
• Format: Paperback
• Copyright: 2007-02-15
• Publisher: Natl Book Network
• More Book Details
• Purchase Benefits

Summary

A practical how-to guide for those interested in entering the craft beer business as a pub brewer, micro brewer, contract brewer or distributor. Includes financial and regulatory information, success stories from those already in the business and a clear description of each business type.

Table of Contents

Craft Brewing and Your Brewery Start Up; From Beer Dreamer to Brewpub Operator; Dogged Pursuit of a Dream; East Cost Victory Conquers All Fronts; Brewpubs Galore In Oregon; Creating a Culture of Success in Your Brewery; Ten Tips for Starting Your Craft Brewery; Ten Tips for Starting Your Brewpub; Raw Materials for the Commercial Brewery; Professional Brewing: Processes and Equipment; Building Your Brewery From Site to Staff; Uncle Sam Comes Calling; Dealing with Rules and Regulators; Down the Drain But Not Forgotten; Better Brewery Floors; Hopping From Farm to Fermenter; The Converging Consumer Profiles For Beer And Wine; Creating Customer Connections to Build Your Brewpub Business; Mug Shots: Using Mug Clubs to Build Business; Distribution For the Start-up Brewery; Pricing Calculations for Beer Distribution; Introducing Consumers to Your Beer; Seven Ways to Help Bars Sell Your Beer; Using Public Relations to Build Your Brand; The Hot Pursuit of Capital; The Ins and Outs of Brewery Finance; Covering Your Assets: Insurance Primer; There's No Such Thing as a Bad Site, Just Bad Site Selection Decisions; Brewpub Feasibility Planning: Market Analysis Studies; Performance Pro Formas: Creating the Income Statement; The Four Corners of a Brewpub: Building for Success; Roadmap to Success; Brewpub Operational Survey Results; Packaging Brewery Operations Survey; Creating a Business Plan; Sample Business Plan; Glossary.