Brewing up a Business : Adventures in Beer from the Founder of Dogfish Head Craft Brewery

by Calagione, Sam

• ISBN13: 9780470942314
• ISBN10: 0470942312
• Edition: 2nd
• Format: Paperback
• Copyright: 2011-02-08
• Publisher: Wiley

Summary

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft breweryStarting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a businessFor any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Author Biography

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

Table of Contents

Foreword: The Passion of the Individual	p. vii
Preface	p. ix
Introduction	p. xiii
The Unconventional Beginnings of an Entrepreneur	p. 1
Business from the Inside Out: Self-Discovery, Inspiration, Passion	p. 21
Keeping Your Balance: Creating a Harmony between Work and Life	p. 37
Crafting a Business Offering: Developing Goods and Services	p. 55
Crafting a Brand in a Cookie-Cutter World: Embracing Your Inefficiencies	p. 73
Marketing on a Small-Business Budget: Promoting Your Business with Little or No Money	p. 89
Going Social	p. 119
Publicity Stunts (Are Poorly Named)	p. 125
Stalking the Killer App: Creating Innovation	p. 153
Selling Distinction, Specialization, and Variety	p. 179
Cash is King (Well, Sort of)	p. 195
Leadership: In Theory and in Practice	p. 213
Effectively Managing Coworkers	p. 231
Working Toward Irrelevance	p. 243
Home Brew Rendezvous	p. 257
To Small-Business Success	p. 265
Index	p. 271
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