Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

by Sam Calagione

• ISBN13: 9780470050453
• ISBN10: 0470050454
• Format: Paperback
• Copyright: 2006-10-01
• Publisher: Wiley

Summary

Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. Book jacket.

Author Biography

Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewing & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

Table of Contents

Foreword by Michael Jackson	ix
Preface	xi
Acknowledgments	xv
CHAPTER 1. THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR	1	(18)
CHAPTER 2. BUSINESS FROM THE INSIDE OUT	19	(15)
CHAPTER 3. KEEPING YOUR BALANCE	34	(18)
CHAPTER 4. CREATING A BUSINESS OFFERING	52	(18)
CHAPTER 5. CRAFTING A BRAND IN A COOKIE-CUTTER WORLD	70	(16)
CHAPTER 6. MARKETING ON A SMALL-BUSINESS BUDGET	86	(28)
CHAPTER 7. PUBLICITY STUNTS (ARE POORLY NAMED)	114	(27)
CHAPTER 8. STALKING THE KILLER APP	141	(25)
CHAPTER 9. SELLING DISTINCTION, SPECIALIZATION, AND VARIETY	166	(16)
CHAPTER 10. CASH IS KING (WELL, SORT OF)	182	(18)
CHAPTER 11. LEADERSHIP	200	(17)
CHAPTER 12. EFFECTIVELY MANAGING EMPLOYEES	217	(12)
CHAPTER 13. WORKING TOWARD IRRELEVANCE	229	(14)
CHAPTER 14. TO SMALL-BUSINESS SUCCESS	243	(4)
Index	247