Bridging the Gaps in Global Communication

by Newsom, Doug

• ISBN13: 9781405144124
• ISBN10: 1405144122
• Edition: 1st
• Format: Paperback
• Copyright: 2006-10-27
• Publisher: Wiley-Blackwell

Summary

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines Rich with real life examples, chosen to appeal to students Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.Bridging the Gaps in Global Communication is accompanied by an instructor's manual, available at www.blackwellpublishing.com/newsom.

Author Biography

Dr. Doug Newsom teaches at Texas Christian University, is a public relations practitioner and has served on the board of a publicly-held company since 1982. She is the senior co-author of Public Relations Writing: Form and Style (with the late Bob Carrell and now Jim Haynes, 2004), This Is PR (with Judy VanSlyke Turk and Dean Kruckeberg, 1999), and Media Writing (with the late James Wollert, 1988).

Table of Contents

Preface	viii
List of Figures	x
Part I Global Sources and Systems of Communication: Concepts, Economics, and Politics	1	(44)
Chapter 1 Organization of Information	3	(11)
Sources of Information	4	(3)
Interpersonal channels	5	(2)
Extrapersonal relationships, usually public ones	7	(1)
Systems of Communication	7	(4)
Mass communication	8	(2)
Organizational: profit and nonprofit	10	(1)
Summary	11	(3)
Chapter 2 Concepts	14	(9)
Information for Individual Decision Making	16	(2)
Information for Communal Decision Making	18	(1)
Thinking Differently and Avoiding Assumptions	19	(2)
Summary	21	(2)
Chapter 3 Politics	23	(9)
Government Structure	24	(2)
Institutional Freedoms	26	(1)
Individual Freedoms	27	(2)
Summary	29	(3)
Chapter 4 Economics	32	(11)
Commercially Based Economies (Competitive)	34	(3)
Government-based Economies (Supportive)	37	(3)
Summary	40	(3)
Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics	43	(2)
Part II The Cultural Context in which Information Is Received, Interpreted, and Understood	45	(98)
Chapter 5 Nonverbal Interaction: Action, Sound, and Silence	47	(9)
Music	48	(2)
Dress	50	(1)
Food	51	(1)
Expressions	52	(1)
Summary	53	(3)
Chapter 6 Theories of Signs and Language	56	(14)
Signs	57	(4)
Gestures	58	(1)
Public information signs	58	(1)
Symbols	59	(1)
Logos	59	(1)
Advertising	60	(1)
Signs as Persuasive Images	61	(1)
Language	62	(5)
Semantics	63	(1)
Syntactics	64	(1)
Pragramatics	65	(2)
Summary	67	(3)
Chapter 7 Theories of Symbolic Interaction, Structuration, and Convergence	70	(7)
Application	74	(1)
Limitation	75	(1)
Summary	75	(2)
Chapter 8 Theories of Discourse	77	(7)
Agenda Setting on a Global Level	78	(2)
Speech-act Theory	80	(2)
Summary	82	(2)
Chapter 9 Frames of Reference	84	(10)
Attachment of Meanings	85	(3)
Experience	88	(2)
Living in Two (or More) Cultures	90	(1)
Summary	91	(3)
Chapter 10 Ethical Issues	94	(8)
Sensitivities	95	(3)
Interpretations	98	(2)
Summary	100	(2)
Chapter 11 Legal Issues	102	(11)
Government	105	(5)
Religion	110	(1)
Summary	111	(2)
Chapter 12 The Roles of Advertising and Public Relations	113	(12)
Advertising	115	(3)
Illustrations	115	(1)
Product information	116	(2)
Public Relations	118	(4)
Policies	118	(1)
Practices	119	(3)
Summary	122	(3)
Chapter 13 Miscommunication and Consequences	125	(9)
Mass Communication/Editorial Content	126	(2)
Commercial/Promotional Content	128	(3)
Summary	131	(3)
Chapter 14 Developing a Worldview	134	(9)
Personally	135	(1)
Professionally	136	(2)
Summary	138	(5)
References	143	(5)
Index	148