Brilliant Business Writing

by Taylor, Neil

• ISBN13: 9780273744580
• ISBN10: 0273744585
• Edition: 2nd
• Format: Paperback
• Copyright: 2011-05-05
• Publisher: Prentice Hall

Summary

Business writing has changedE-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.Brilliant outcomes Produce business writing people actually want to read. Persuade and inspire people, sell more, or get that job. Get a distinctive, powerful and engaging writing voice

Table of Contents

About the author	p. vii
Publisher's acknowledgements	p. viii
Author's acknowledgements	p. x
The beginning	p. 1
Introduction	p. 3
Clunk, click, every trip	p. 31
Structure	p. 47
The order of events	p. 49
I've been waiting for a sign	p. 61
Keeping it together	p. 71
Death by PowerPoint: an antidote	p. 77
Style	p. 83
Doing what comes naturally	p. 85
Word perfect	p. 93
One thing leads to another	p. 117
What not to write	p. 127
Mythbusting	p. 141
Sound advice	p. 149
Magic	p. 159
A spoonful of sugar	p. 161
Painting pictures	p. 179
More sound advice	p. 189
Screenwriting	p. 203
And finally…	p. 217
The end	p. 221
It ain't over till it's over	p. 223
The end is nigh	p. 231
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