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9780273740544

Brilliant Influence : What the Most Influential People Know, Do and Say

by
  • ISBN13:

    9780273740544

  • ISBN10:

    0273740547

  • Format: Paperback
  • Copyright: 2010-12-28
  • Publisher: FT Press

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Summary

Brilliant Influence shows readers how to build the support, trust and respect they need to propel their life forwards, to take on challenge after challenge. Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show readers how to: - Use body language and appearance to establish instant rapport. - Select your words to gain lasting trust and respect. - Understand how people make decisions so you get a ‘yes', every time. - Know how to apply a ‘win-win' negotiation approach, so you never lose. The author has an active web and public speaking presence, website: www.mikeclayton.co.uk , blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

Author Biography

Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.

Table of Contents

Author acknowledgements

Introduction

Part 1: Fundamentals

Chapter 1: Use your common sense: the basics of influence

Chapter 2: Appearance matters: how to look influential

Chapter 3: Decisions: how we make them and how we influence them

Chapter 4: Understand the psychology of influence

Part 2: Your message

Chapter 5: The importance of what you say

Chapter 6: The power of how you say it

Part 3: Strategies

Chapter 7: Focus on the question: “what’s in it for me?”

Chapter 8: How to negotiate to share benefits

Chapter 9: How to network to help people help you

Chapter 10: The six top influencing techniques

 

Conclusion

Glossary

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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