Brilliant Marketing Plans What to know and do to make a successful plan

by Linton, Ian

• ISBN13: 9780273756293
• ISBN10: 027375629X
• Edition: 1st
• Format: Paperback
• Copyright: 2011-09-23
• Publisher: Ft Pr

Summary

This is the book to help you write any marketing plan - step-by-step, quickly and efficiently - so that you can accomplish more and get the results you want.

Table of Contents

About the author	p. vii
Introduction: What makes a brilliant marketing plan?	p. ix
Products	p. 1
Speed up product development	p. 3
Launch a new product	p. 17
Add value with service	p. 33
Market development	p. 49
Educate the market	p. 51
Reposition a company	p. 63
Take your business online	p. 79
Make the most of social media	p. 95
Sales channels	p. 109
Improve sales force performance	p. 111
Reduce the sales cycle	p. 131
Develop key account business	p. 149
Manage customer partnerships effectively	p. 167
Improve distributor performance	p. 183
Control competitors	p. 199
Customers	p. 215
Enhance the customer experience	p. 217
Strengthen customer relationships	p. 233
Conclusion: Keep tuned to the market	p. 247
Index	p. 249
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