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In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.
About the author
Acknowledgements
Introduction
Part 1 Getting to grips with strategy
1 How to be a brilliant business strategist
2 Strategic issues
3 Strategic directions
Part 2 Business level strategy
4 Finding competitive advantage
5 Strategy as learning and innovation
6 Strategy, day to day
7 How to lead, implement change and evaluate strategy
Part 3 Strategic thinking in a changing world
8 The purpose and future of strategy
9 How to break the rules of strategy
Epilogue
Further reading
Twenty prominent strategists
Index
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