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9780973610604

Bring it On! : An Entrepreneur's Approach to Implementing New Products or Services Effectively

by
  • ISBN13:

    9780973610604

  • ISBN10:

    0973610603

  • Format: Hardcover
  • Copyright: 2005-04-30
  • Publisher: Lightning Source Inc
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Table of Contents

Acknowledgments viii
Introduction ix
1. Entrepreneurial Leadership
1(18)
2. The Business Game
19(8)
3. Business Needs Analysis
27(18)
4. Product or Service Development
45(20)
5. Getting the Money
65(18)
6. Project Work for the New Millennium
83(24)
7. Corporate Project Governance
107(18)
8. Project Planning, Development, & Implementation
125(18)
9. Quality Standards
143(20)
10. Customer Relationship Management 163(20)
11. Strategic Public Awareness 183(22)
12. Strategic Outsourcing 205(12)
13. Business Ethics 217(14)
14. Business Readiness & Continuity 231(12)
Final Thoughts 243(4)
Acronyms 247(2)
Index 249

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